The influence of shopping motivation, optimum stimulation level, perception of store atmosphere, and satisfaction on pepatronage intention

Budisantoso, Tjong, and Mizerski, Kate (2010) The influence of shopping motivation, optimum stimulation level, perception of store atmosphere, and satisfaction on pepatronage intention. In: Proceedings of ANZMAC Annual Conference 2010, pp. 1-8. From: ANZMAC 2010 Australian and New Zealand Marketing Academics Conference , 29 November - 1 December 2010, Christchurch, New Zealand.

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Abstract

This study focuses on the relationship between shopping motivations, optimum stimulation level, perceptions of store atmosphere, store patronage satisfaction and repatronage intention.Three hundred and thirty shoppers, across three store types, were surveyed over a two week period. The results indicate that shopping motivations have a moderate influence on the perception of interior layout, social factors and store space while OSL has a slight effect on the perception of store atmosphere. Furthermore, the study found that store patronage satisfaction is influenced by the perception of interior layout, social factors and store space. In turn, this store patronage satisfaction affects repatronage intention. In light of the findings, recommendations for retailers are provided.

Item ID: 25831
Item Type: Conference Item (Refereed Research Paper - E1)
Keywords: shopping motivation, optimum stimulation level, store atmosphere, store patronage satisfaction and repatronage intention
ISBN: 978-0-473-17820-8
Date Deposited: 22 May 2013 01:49
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150599 Marketing not elsewhere classified @ 100%
SEO Codes: 97 EXPANDING KNOWLEDGE > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services @ 100%
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