Morris, K., Swinbourne, A., and Harrison, S. (2012) Sun in the tropics: attitudes surrounding incidental sun exposure in North Queensland. Psychology & Health, 27 (Supp 1). p. 281.

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Abstract

Background: To date, skin cancer prevention initiatives have focused on attitudes and cognitions surrounding deliberate sun exposure such as tanning. In North Queensland (NQ)however, comparatively few people deliberately tan. This indicates that much of the damage caused by excessive sun exposure happens incidentally, whilst performing normal daily activities. Incidental exposure is not planned or deliberate, thus theoretical modelling used in research should reflect this. Methods: Twenty-nine semi-structured interviews were conducted in NQ. Sun-related attitudes and behaviours were explored using content analysis. Findings: While participants reported negative perceptions of deliberate tanners, those who acquire a tan incidentally are perceived in a positive light. Similarly, participants considered their own incidental exposure to be 'non-risky'. Discussion: The focus on deliberate sun exposure has meant that attitudes surrounding incidental exposure have not been adequately explored. Future research should target attitudes and behaviour surrounding incidental sun exposure, especially in high-risk regions such as NQ.

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