Barker, Michelle, and Rocha, Cristina (2011) Introduction. In: Rocha, Cristina, and Barker, Michelle, (eds.) Buddhism in Australia: traditions in change. Taylor & Francis, London, UK, pp. 1-19.

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[Extract] In late 2009 people driving down one of Sydney's busiest roads, stopping when the lights turned red, could look up in the sky to see the Dalai Lama looking down at them from an oversized billboard on top of a building. Next to him stood the question: 'Our Future: Who is Responsible?' This was an advertising campaign carried by the Dalai Lama in Australia organization that was managing his teaching events and his participation in the annual 'Mind and Its Potential' conference in Australia. The campaign erected nine large billboards in key city sites for five weeks that stayed lit up all night. The same image also circulated on about 30 buses for the same period; smaller posters were put up in many cafes and on light poles and bus stops. This was the Dalai Lama's seventh visit to Australia; the first one had been in 1982. In an interview with the Sydney Morning Herald, Lynn Bain (general manager of the Dalai Lama in Australia organization) observed: 'You don't have to be Buddhist to connect to His Holiness is what we're trying to say' (Harvey 2009).

Item ID: 24816
Item Type: Book Chapter (Research - B1)
ISBN: 978-0-203-84032-0
Keywords: Buddhism in Australia; Buddhism in the West; social change
Date Deposited: 06 Feb 2013 22:48
FoR Codes: 16 STUDIES IN HUMAN SOCIETY > 1608 Sociology > 160805 Social Change @ 100%
SEO Codes: 95 CULTURAL UNDERSTANDING > 9504 Religion and Ethics > 950404 Religion and Society @ 100%
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