Global strategies for international education providers in Australia: a case study of Tropical North Queensland TAFE

Barker, Michelle, and Habermann, Leigh (2007) Global strategies for international education providers in Australia: a case study of Tropical North Queensland TAFE. International Journal of Training Research, 5 (1). pp. 21-38.

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Abstract

The continuing growth of Australia's international education market is causing providers to consider moving from international business approaches to global strategies. This paper examines factors affecting a regional Australian educational provider's approach to the international student market, using Tropical North Queensland TAFE (TNQT) for this case study. TNQT is located in Cairns, Australia, and currently provides English Language Intensive Courses for Overseas Students, and Vocational Education and Training courses to international students of predominantly Asian nationalities. Evaluation of the industry's market, cost, environment and competitive factors are undertaken to examine the viability of a global strategy for TNQT. This analysis concludes that the significant effect of potential benefits of local alliances and strategies on this market for regional educational providers needs to be understood.

Item ID: 24744
Item Type: Article (Research - C1)
ISSN: 1448-0220
Keywords: TAFE, Queensland, international education, strategy
Additional Information:

This journal article is freely available at the publisher's website.

Date Deposited: 31 Jan 2013 04:05
FoR Codes: 13 EDUCATION > 1301 Education Systems > 130108 Technical, Further and Workplace Education @ 100%
SEO Codes: 93 EDUCATION AND TRAINING > 9305 Education and Training Systems > 930501 Education and Training Systems Policies and Development @ 100%
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