Citizens' representations of China's Golden Weeks

Pearce, Philip L., and Chen, Tingzhen (2012) Citizens' representations of China's Golden Weeks. Asia Pacific Journal of Tourism Research, 17 (4). pp. 394-415.

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For over a decade Chinese tourism policy has constrained the holiday periods for its citizens to a limited number of well-defined Golden Weeks. This study explores the representations of 450 Chinese residents from five popular tourist regions in these holiday periods. The study is embedded in the framework of social representations theory underpinned by an emic approach to this topical issue. More specifically, the researchers employed an open-ended survey in Mandarin, eliciting the perceived advantages and disadvantages of the structured holiday periods. Many positive features of each individual Golden Week were identified, while some problems resulting from congestion were also highlighted. A common and hegemonic social representation was revealed and presented using the treemaps approach. A range of key managerial interventions are required for improving the periods as travel opportunities both within and outside China.

Item ID: 24439
Item Type: Article (Research - C1)
ISSN: 1094-1665
Keywords: China tourism, Golden Weeks, traveling experience, advantage, disadvantage
Date Deposited: 08 Jan 2013 23:31
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150606 Tourist Behaviour and Visitor Experience @ 100%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900302 Socio-Cultural Issues in Tourism @ 100%
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