Growing the marketspace: driving the social media networks to websites

Hamilton, John, and Tee, Singwhat (2012) Growing the marketspace: driving the social media networks to websites. In: Proceedings of the 12th Annual Hawaii International Conference On Business, pp. 628-632. From: 12th Annual Hawaii International Conference On Business, 24-27 May 2012, Honolulu, Hawaii.

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Abstract

The growth of on-line membership in social network sites (SNS) creates additional channels for collaboration and communication between marketers, social network members and business product/service transaction websites. Scant communication and interaction theory exists on how social network members can be drawn to market-specific websites. We explore such motivations and consumptions theoretically, and develop targeted on-line marketing approaches.

Item ID: 23269
Item Type: Conference Item (Refereed Research Paper - E1)
Keywords: collaboration; communication; consumption; motivation; marketing; sales; social media; technology
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ISSN: 1539-722x
Date Deposited: 31 Aug 2012 06:35
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150503 Marketing Management (incl Strategy and Customer Relations) @ 100%
SEO Codes: 91 ECONOMIC FRAMEWORK > 9104 Management and Productivity > 910401 Industrial Relations @ 100%
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