Hamilton, John, and Tee, Singwhat (2012) Growing the marketspace: driving the social media networks to websites. In: Proceedings of the 12th Annual Hawaii International Conference On Business. pp. 628-632. From: 12th Annual Hawaii International Conference On Business, 24-27 May 2012, Honolulu, Hawaii.

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Abstract

The growth of on-line membership in social network sites (SNS) creates additional channels for collaboration and communication between marketers, social network members and business product/service transaction websites. Scant communication and interaction theory exists on how social network members can be drawn to market-specific websites. We explore such motivations and consumptions theoretically, and develop targeted on-line marketing approaches.

Item ID:	23269
Item Type:	Conference Item (Research - E1)
ISSN:	1539-722x
Keywords:	collaboration; communication; consumption; motivation; marketing; sales; social media; technology
Related URLs:	Organisation
Date Deposited:	31 Aug 2012 06:35
FoR Codes:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150503 Marketing Management (incl Strategy and Customer Relations) @ 100%
SEO Codes:	91 ECONOMIC FRAMEWORK > 9104 Management and Productivity > 910401 Industrial Relations @ 100%
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