Deploying tourism destination intelligences

Hamilton, John, Chaiechi, Taha, Ciccotosto, Susan, Loban, Heron, and Pryce, Josephine (2012) Deploying tourism destination intelligences. In: Proceedings of the 12th Annual Hawaii International Conference On Business, pp. 273-278. From: 12th Annual Hawaii International Conference On Business, 24-27 May 2012, Honolulu, Hawaii.

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Abstract

Tourist destination managers interpret their business knowledge in response to specific tourist/customer requests. These interpretations can be optimized by gathering and analyzing the business intelligence concerning each tourist specific destination. Appropriate tourism intelligence software systems can be set to capture such particular tourism stakeholder requirements. Smaller tourism destination managers may opt for less complicated lower cost software solutions, yet still meet their needs.

Item ID: 23257
Item Type: Conference Item (Refereed Research Paper - E1)
Keywords: business intelligence; tourism; customer targeting; multi agent; competitive; self organizing map
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The full-text proceedings are available from the following website: http://www.hicbusiness.org/Proceedings_Bus.php

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ISSN: 1539-722x
Date Deposited: 31 Aug 2012 06:36
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150307 Innovation and Technology Management @ 100%
SEO Codes: 91 ECONOMIC FRAMEWORK > 9104 Management and Productivity > 910402 Management @ 50%
97 EXPANDING KNOWLEDGE > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services @ 50%
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