Are tourism impacts low on personal environmental agendas?

McKercher, Bob, and Prideaux, Bruce (2011) Are tourism impacts low on personal environmental agendas? Journal of Sustainable Tourism, 19 (3). pp. 325-345.

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This paper examines if tourism is an environmental priority for tourism and hospitality students. It is framed within the context of information and choice overload that may result in the need to prioritize issues and make less effective decisions. A series of open-ended questions identified the most important community and global environmental issues, the single greatest cause of climate change and whether students had changed their behaviour in general, or their travel behaviour in particular, to reduce their environmental impact. A total of 2968 useable surveys were returned from students at 63 institutions in 22 economies. Tourism emerged as a low priority issue, which explains why only a small proportion of students had changed their travel behaviour. Moreover, the study noted high knowledge variability, which in turn was closely associated with the type of actions undertaken. Students with specific knowledge were far more likely to adopt specific change actions than those who had less precise knowledge. They, in turn, were more likely to identify generic and less effective actions. The study concludes that the main challenge involved in changing tourism behaviour rests primarily with raising its status to a higher priority, a difficult task given the environmental issue overload that most people face.

Item ID: 20195
Item Type: Article (Research - C1)
ISSN: 1747-7646
Keywords: climate change, global warming, information overload, choice overload, priority, tourism
Date Deposited: 28 Feb 2012 05:37
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150606 Tourist Behaviour and Visitor Experience @ 100%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900303 Tourism Infrastructure Development @ 100%
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