Website benchmarking: evaluating scaled and dichotomous approaches

Cassidy, Leonie, and Hamilton, John (2011) Website benchmarking: evaluating scaled and dichotomous approaches. In: Proceedings of the 11th International Conference on Electronic Business. pp. 408-412. From: 11th International Conference on Electronic Business, 29 November- 2 December 2011, Bangkok, Thailand.

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As more companies move on-line and establish their presence on the World Wide Web demand exists for an efficient benchmarking tool that assesses their measurable on-line features or allows comparison with website competitors. Currently no broad-based, systematic, benchmarking method exists to comprehensively evaluate a website, but many benchmarking studies in-part capture website aspects. This article builds the benchmarking literature into a three domain approach and tests the Likert survey approach against the dichotomous survey approach. Differences emerge in respondent surveys indicating literature-based on-line measurements may offer better benchmarking solutions.

Item ID: 19455
Item Type: Conference Item (Research - E1)
ISSN: 1683-0040
Keywords: benchmarking, websites, technical, design, marketing, aesthetic, visual, emotion
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Conference topic: borderless e-business for the next decade.

Date Deposited: 15 Feb 2012 22:03
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150399 Business and Management not elsewhere classified @ 100%
SEO Codes: 89 INFORMATION AND COMMUNICATION SERVICES > 8999 Other Information and Communication Services > 899999 Information and Communication Services not elsewhere classified @ 100%
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