Monitoring customer groups: a sports event satisfaction study

Hamilton, John, Prideaux, Murray, and Tee, Singwhat (2011) Monitoring customer groups: a sports event satisfaction study. In: Proceedings of the 11th International Conference on Electronic Business, pp. 50-53. From: 11th International Conference on Electronic Business, 29 November- 2 December 2011, Bangkok, Thailand.

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Abstract

Car racing draws local and travel tourism customers to the sports event's destination. These customers attend for a variety of reasons, and they may be clustered or grouped by their particular behavioral characteristics. Each group experiences different levels of engagement and of event satisfaction. Sports event managers may use the degrees of event satisfaction from each customer group to split and then refine their customer engagement approaches.

Item ID: 19454
Item Type: Conference Item (Refereed Research Paper - E1)
Keywords: customer groups, sports events, value, satisfaction
Additional Information:

Conference topic: borderless e-business for the next decade.

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ISSN: 1683-0040
Date Deposited: 15 Feb 2012 22:05
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150399 Business and Management not elsewhere classified @ 100%
SEO Codes: 89 INFORMATION AND COMMUNICATION SERVICES > 8999 Other Information and Communication Services > 899999 Information and Communication Services not elsewhere classified @ 100%
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