If you blink you will like it. Mere exposure to random geometric shapes in an RSVP stream.

Lodge, Jason, and Cottrell, David (2011) If you blink you will like it. Mere exposure to random geometric shapes in an RSVP stream. In: Combined abstracts of 2011 Australian Psychology Conferences. p. 29. From: 38th Australasian Experimental Psychology Conference, 28-30 April 2011, Auckland, New Zealand.

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The distractor devaluation effect is a negative attitude towards a previously presented stimulus that occurs as a result of ignoring it. This observation is at odds with models of the well-established mere exposure effect – an increase in liking due to previous exposure. In three experiments, participants were presented with random geometric shapes in rapid serial visual presentation (RSVP) streams. Target and distractor shapes differed in terms of global features as feature processing is an important factor in both effects. The hypothesis that disfluency associated with repeated exposure to distractor shapes would lead to a persistent devaluation of the shapes was not supported. The results of these experiments instead suggest that distractor devaluation is the consequence of distractors having a negative value attached to them in order to increase task efficacy. In this respect, research on the distractor devaluation effect contributes little to the understanding of the mere exposure effect.

Item ID: 17549
Item Type: Conference Item (Abstract / Summary)
ISBN: 978-0-909881-43-6
Date Deposited: 17 May 2012 05:24
FoR Codes: 17 PSYCHOLOGY AND COGNITIVE SCIENCES > 1701 Psychology > 170199 Psychology not elsewhere classified @ 100%
SEO Codes: 97 EXPANDING KNOWLEDGE > 970117 Expanding Knowledge in Psychology and Cognitive Sciences @ 100%
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