The influence of a colour naming task on familiarity and preference ratings within the mere exposure paradigm

Lodge, J., Prescott, J., and Cottrell, D. (2009) The influence of a colour naming task on familiarity and preference ratings within the mere exposure paradigm. In: Combined Abstracts of 2009 Australian Psychology Conferences. p. 34. From: 36th Australasian Experimental Psychology Conference, 17-19 April 2009, Wollongong, NSW, Australia.

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Repeated exposure to a stimulus leads to that stimulus becoming more familiar and increases preference for the stimulus. This is known as the mere exposure effect. Although recognition and familiarity are involved, there is no complete explanation of the mechanisms underlying this effect. Recent research suggests that selective attention may be a factor previously unaccounted for. In this study, random geometric shapes were presented to participants for 1 second (supraliminal exposure) or for 40 milliseconds (backwards masked - subliminal exposure) during passive exposure and whilst undertaking a colour naming task. It was hypothesised that manipulation of the complexity of the exposed shapes, as a feature of the stimulus, would contribute to the experience of familiarity. Recognition, familiarity and preference ratings were collected. Participants rated shapes with the same level of complexity as those they were exposed to as more familiar and were preferred over novel shapes and shapes with a different level of complexity, particularly when exposure occurred whilst not engaged in the colour naming task. These findings generally support previous research and indicate that cognitive processing fluency of stimulus features contributes to the mere exposure effect. However, results from ratings of subliminally exposed stimuli require further investigation.

Item ID: 17531
Item Type: Conference Item (Abstract / Summary)
ISBN: 978-0-909881-40-5
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Date Deposited: 20 Jun 2012 03:06
FoR Codes: 17 PSYCHOLOGY AND COGNITIVE SCIENCES > 1701 Psychology > 170199 Psychology not elsewhere classified @ 100%
SEO Codes: 97 EXPANDING KNOWLEDGE > 970117 Expanding Knowledge in Psychology and Cognitive Sciences @ 100%
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