The role of automobile associations and clubs

Prideaux, Bruce (2011) The role of automobile associations and clubs. In: Prideaux, Bruce, and Carson, Dean, (eds.) Drive Tourism: trends and emerging markets. Advances in Tourism . Routledge, Milton Park, UK, pp. 84-92.

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[Extract] Automobile clubs have a history of service to automobile owners that commenced shortly after the first cars began appearing on the road. In Figure 1.2 (p. 10), attention was drawn to the importance of automobile clubs that, along with other destination pull factors including policing, the highway network, attractions, accommodation, and so on, create the drive experience. Today, automobile clubs continue to provide a comprehensive range of services, including many that make a direct contribution to the enhancement of the drive tourism experience. As this chapter demonstrates, the role of automobile clubs has expanded over past decades while membership rates remain high in many nations. In the US, for example, there are over 50 million members of the 69 affiliated clubs in the American Automobile Association (AAA), while in Queensland, Australia, the Royal Automobile Club of Queensland (RACQ) has a membership of about 1.2 million, or a quarter of the state's population. This chapter briefly reviews the roles and functions of automobile clubs, with a specific emphasis on their contribution to drive tourism. The chapter concludes with a case study that examines the contribution made to drive tourism in Queensland, Australia by the RACQ.

Item ID: 16467
Item Type: Book Chapter (Research - B1)
ISBN: 978-0-415-49149-5
Date Deposited: 23 Jun 2011 02:35
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150606 Tourist Behaviour and Visitor Experience @ 100%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900399 Tourism not elsewhere classified @ 100%
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