The development of the dynamic web interface between the online e-customer and the e-business

Hamilton, John, and Selen, Willem (2002) The development of the dynamic web interface between the online e-customer and the e-business. In: Proceedings of the ANZAM/IFSAM 6th World Congress. pp. 1-9. From: ANZAM/IFSAM 6th World Congress: management in a global context: prospects for the 21st century, 10-13 July 2002, Gold Coast, QLD.

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The Internet and the World Wide Web have opened the door to new models linking the online customer (e-customer) to the online business (e-business). The key to this relationship is the e-business's Web site. The personal computer (PC) screen images or Web interfaces seen by the e-customer hold the key to enhancing this relationship. These Web interfaces can be dynamically manipulated to enhance user friendliness and satisfaction. From the e-business viewpoint this requires supply chain integration, knowledge management, intelligent agent software, the measurement of Web interface effectiveness and the ability to upgrade the Web site dynamically. The e-customer provides another dimension to this equation. Customer demographics must be captured and linked into the knowledge management, business intelligence systems and the supply chain. These equations then respond to the e-customer in a dynamic manner, providing an enhanced 'one-on-one' relationship between the e-customer and the e-business.

Item ID: 14633
Item Type: Conference Item (Other)
ISBN: 978-0-909291-64-8
Keywords: e-business; Internet customer; web design
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Date Deposited: 30 Aug 2012 22:59
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150307 Innovation and Technology Management @ 100%
SEO Codes: 89 INFORMATION AND COMMUNICATION SERVICES > 8902 Computer Software and Services > 890205 Information Processing Services (incl. Data Entry and Capture) @ 100%
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