Cultural tourism at the Cowichan Native Village, British Columbia

Zeppel, Heather (2002) Cultural tourism at the Cowichan Native Village, British Columbia. Journal of Travel Research, 41 (1). pp. 92-100.

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This study examines visitor responses to cultural presentations at the Cowichan Native Village on Vancouver Island, Canada. A self-completed survey was used to collect information from 496 Canadian and international visitors at the Native Village. The results provide a cultural profile of visitor experiences and satisfaction with a native-owned tourist attraction. Descriptive statistical analysis found that two key factors providing a genuine visitor experience of native culture were learning about Cowichan history and contact with Cowichan staff. The study provides additional information on visitors at indigenous cultural theme parks and enhances understanding of the cultural tourism market in Canada.

Item ID: 13608
Item Type: Article (Research - C1)
ISSN: 0047-2875
Keywords: Cowichan BC; cultural tourism
Date Deposited: 16 Nov 2010 23:27
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150606 Tourist Behaviour and Visitor Experience @ 100%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900302 Socio-Cultural Issues in Tourism @ 100%
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