Adding psychological value to heritage tourism experiences

Jewell, Bronwyn, and Crotts, John C. (2002) Adding psychological value to heritage tourism experiences. Journal of Travel and Tourism Marketing, 11 (4). pp. 13-28.

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This study employed an under-utilized methodology known as the Hierarchical Value Map (HVM) technique to explore the underlying motives and needs of visitors to a heritage site. Drawing from a small sample of visitors to a preserved 18th century plantation, the analysis revealed that most respondents were looking for a satisfying leisure experience where pleasure and learning are complementary. In addition the results support the notion that there is a specialized tourist segment (e.g., heritage tourists) that as a group has unique motives and needs. Implications for both optimizing the visitors experience as well as projecting an effective image and marketing communications are discussed.

Item ID: 13599
Item Type: Article (Research - C1)
ISSN: 1054-8408
Keywords: heritage tourism; HVM; psychological value; tourism
Date Deposited: 12 Nov 2010 05:50
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150606 Tourist Behaviour and Visitor Experience @ 100%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900302 Socio-Cultural Issues in Tourism @ 100%
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