Puff, Pepsi and 'That Plane': the John Leonard saga

Graw, Stephen (2000) Puff, Pepsi and 'That Plane': the John Leonard saga. Journal of Contract Law, 15 (3). pp. 281-290.

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Abstract

[Extract] In 1995 Pepsico Inc (Pepsi) a soft drink manufacturer and distributor, introduced its 'Pepsi Stuff' promotional campaign in the United States. The campaign encouraged consumers to collect 'Pepsi Points' from specially marked Pepsi and Diet Pepsi containers and to redeem them for prizes — all of which featured the Pepsi logo.

Before launching the campaign nationally Pepsi market-tested it in the Pacific Northwest states and it was during that trial that John Leonard, a 21 year old business student at the Shoreline Community College in Lynnwood, Seattle, first saw the promotion's television ad. In addition to the standard T-shirts, baseball caps, sunglasses and jackets the ad appeared to promise consumers who collected seven million Pepsi Points a chance to win a Harrier Jump Jet. Leonard decided to 'take the Pepsi challenge'.

Item ID: 12908
Item Type: Article (Research - C1)
ISSN: 1030-7230
Keywords: contracts; Pepsi
Date Deposited: 16 Jul 2013 05:48
FoR Codes: 18 LAW AND LEGAL STUDIES > 1801 Law > 180105 Commercial and Contract Law @ 100%
SEO Codes: 97 EXPANDING KNOWLEDGE @ 100%
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