McCarthy, Breda (2000) Researching the dynamics of risk-taking and social learning: an exploratory study of Irish entrepreneurs. Irish Marketing Review, 13 (1). pp. 46-60.

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Abstract

The concept of risk and the analysis that is supported by 9 case studies carried out using the longitudinal-processual research method is explored. Attention focuses on 2 questions: Is risk a function of personality or is it shaped by contextual forces over time? How is risk managed by entrepreneurs during the strategy formation process? It is suggested that risk-taking is related to factors such as innate personality traits and personal learning in a business context, as well as factors such as the nature of the operating environment, nature of the business, crisis and presence of partners. It is argued that risk-taking is composed of 2 main element - the perceptions of risk and the capacity to bear risk, which seem to evolve over the course of business development.

Item ID:	11630
Item Type:	Article (Research - C1)
ISSN:	0790-7362
Date Deposited:	13 Aug 2010 04:12
FoR Codes:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150399 Business and Management not elsewhere classified @ 100%
SEO Codes:	91 ECONOMIC FRAMEWORK > 9104 Management and Productivity > 910402 Management @ 100%
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