Moscardo, Gianna (2009) Understanding tourist experience through Mindfulness Theory. In: Kozak, Metin, and Decrop, Alain, (eds.) Handbook of Tourist Behaviour: Theory and Practice. Routledge, New York, pp. 99-115.

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Abstract

Although Pine and Gilmore's 1999 book on the experience economy is often credited with introducing the importance of experience to understanding consumer behavior, experience has always been a central concept in tourism production and research (Uriely, 2005). Despite this long history and central role, the concept of experience has recently been given much more attention in tourism as consumers more explicitly focus on the experiential nature of the services for which they pay (Gretzel, Fesenmaier, and O'Leary, 2006). These trends suggest that attention to the development of theoretical models to explain, felt her than simply describe, the nature of tourist experiences would be timely. It is in this context that the present chapter seeks to describe a psychological theory of tourist experience based on mindfulness theory from applied social psychology. The overall aim of the chapter is to present the mindfulness construct and to use this theory to set out a series of principles for the better design and management of tourist settings and activities, which in turn will enhance the sustainability of tourism in general.

Item ID:	10534
Item Type:	Book Chapter (Research - B1)
ISBN:	978-0-415-99360-9
Keywords:	experience; mindfulness; tourist behaviour
Additional Information:	This publication does not have an abstract. The introduction of this chapter is displayed as the abstract.
Date Deposited:	25 May 2010 22:56
FoR Codes:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150603 Tourism Management @ 80% 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1599 Other Commerce, Management, Tourism and Services > 159999 Commerce, Management, Tourism and Services not elsewhere classified @ 20%
SEO Codes:	90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900302 Socio-Cultural Issues in Tourism @ 100%
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