Sustainable Tourism: A Role for Kenya's Hotel Industry.

Musau, Patric, and Prideaux, Bruce (2003) Sustainable Tourism: A Role for Kenya's Hotel Industry. Current Issues in Tourism, 6 (3). pp. 197-208.

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Research reported on in this paper is based on a survey designed to identify the perceptions of overseas visitors to Kenya towards the impact of the hotel sector on the environment. Less than half of the respondents believed that Kenya's parks were managed on a sustainable basis while almost two-thirds felt that hotels exercised some impact on the environment. A significant finding was the willingness of respondents (66.5%) to pay a higher rate for an environmentally friendly hotel. This result confirms a number of previous studies that have shown that there is willingness among tourists to pay a premium for environmentally friendly products and services including accommodation. From these findings it is apparent that Kenya's hotel sector has scope to prepare, develop and market sustainable products and services that promote environmental awareness thus increasing both yield and visitor numbers.

Item ID: 10475
Item Type: Article (Research - C1)
ISSN: 1747-7603
Keywords: sustainability; hotels; Kenya; wildlife.
Date Deposited: 04 May 2010 05:08
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150601 Impacts of Tourism @ 100%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900301 Economic Issues in Tourism @ 100%
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