Prideaux, Bruce, and Tao, Ying (2005) Developing Ecotourism in Yunnan: The Key Role of Educationn in Achieving Long Term Sustainability. ASEAN Journal on Hospitality and Tourism, 4 (1). pp. 39-50.

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Abstract

Possessing a unique range of high value ecosystems, landscapes, heritage and indigenous cultures, Yunnan (China) has embraced ecotourism as the major form of tourism activity promoted by the provincial authorities. Unfortunately, few government officials or private sector investors are aware of the requirements for establishing and maintaining a long term sustainable industry based on the principles of ecotourism and sustainability. Many of the tourism projects labelled as "eco" have all the hallmarks of mass tourism development. This paper argues that one effective measure to overcome this problem of understanding is through education and suggests a Tourism Education Framework based on the major stakeholder groups who are involved either directly or indirectly in the provinces? ecotourism industry.

Item ID:	10308
Item Type:	Article (Research - C1)
ISSN:	1412-2073
Keywords:	Yunnan; sustainability; ecotourism; education; China
Date Deposited:	28 Apr 2010 05:01
FoR Codes:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150699 Tourism not elsewhere classified @ 100%
SEO Codes:	90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900303 Tourism Infrastructure Development @ 100%
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