Items where Subject is "15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150506 Marketing Theory"

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E

Eagle, Lynne, Dahl, Stephan, and Low, David R. (2013) Ethics in Social Marketing: in search of pronēsis. AASM Viewpoint, 2 (6). pp. 21-23.

L

Low, David R., and Pattinson, Hugh M. (2011) Defining E-Novation. In: Pattinson, Hugh M., and Low, David R., (eds.) E-Novation for Competitive Advantage in Collaborative Globization, Technologoes for Emerging E-Business Strategies. IGI Global, USA, pp. 49-57.

P

Pattinson, Hugh M., and Low, David R. (2011) E-Novation for Competitive Advantage in Collaborative Globalization: technologies for emerging E-business strategies. Advances in E-Business Research . Business Science Reference, Hershey, PA, USA.

This list was generated on Thu Apr 24 20:05:07 2014 EST.