Items where Subject is "15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150505 Marketing Research Methodology"
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Eagle, Lynne, Bird, Sara, Spotswood, Fiona, and Tapp, Alan (2009) Ethical dimensions of social marketing: does trying to do good equate to doing no harm? In: Proceedings of the 14th Biennial World Marketing Congress, pp. 446-451. From: 14th Biennial World Marketing Congress, 22-25 July 2009, Oslo, Norway.
Pattinson, Hugh M., and Low, David R. (2011) Next generation collaborative information platforms. In: Pattinson, Hugh M., and Low, David R., (eds.) E-Novation for Competitive Advantage in Collaborative Globization, Technologoes for Emerging E-Business Strategies. Advances in E-Business Research . Business Science Reference, Hershey, PA, USA, pp. 253-273.
Rose, Janelle, and Fogarty, Gerard (2009) The influence of incentives and survey design on mail survey response rates for mature consumers. In: Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009, pp. 1-7. From: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009, 30 November - 2 December, 2009, Melbourne, VIC, Australia.