Items where Subject is "15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150504 Marketing Measurement"

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Number of items at this level: 4.

A

Arulkumar, S., and Kannaiah, Desti (2015) Predicting purchase intention of online consumers using discriminant analysis approach. European Journal of Business and Management, 7 (4). pp. 319-324.

D

Dillon, Roberto, and Cohen, Ori (2013) The evolution of business models in the video game industry. In: Proceedings of the International Conference on Managing the Asian Century, pp. 101-108. From: ICMAC 2013: International Conference on Managing the Asian Century, 11-13 July 2013, Singapore.

S

Sharma, Bishnu, Raciti, Maria, O'Hara, Rebecca, Reinhard, Karin, and Davies, Fiona (2013) University students' perceived susceptibility to alcohol retail sales promotions. Journal of Consumer Marketing, 30 (3). pp. 283-294.

T

Thirumaran, K., Dam, Minh Xuan, and Thirumaran, Carol Marie (2014) Integrating souvenirs with tourism development: Vietnam's challenges. Tourism Planning & Development, 11 (1). pp. 57-67.

This list was generated on Mon May 25 22:44:48 2015 EST.