Items where Subject is "15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150504 Marketing Measurement"
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Arulkumar, S., and Desti, Kannaiah (2015) Predicting purchase intention of online consumers using discriminant analysis approach. European Journal of Business and Management, 7 (4). pp. 319-324.
Dillon, Roberto, and Cohen, Ori (2013) The evolution of business models in the video game industry. In: Proceedings of the International Conference on Managing the Asian Century, pp. 101-108. From: ICMAC 2013: International Conference on Managing the Asian Century, 11-13 July 2013, Singapore.
Sharma, Bishnu, Raciti, Maria, O'Hara, Rebecca, Reinhard, Karin, and Davies, Fiona (2013) University students' perceived susceptibility to alcohol retail sales promotions. Journal of Consumer Marketing, 30 (3). pp. 283-294.
Thirumaran, K., Dam, Minh Xuan, and Thirumaran, Carol Marie (2014) Integrating souvenirs with tourism development: Vietnam's challenges. Tourism Planning & Development, 11 (1). pp. 57-67.