Items where Subject is "15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150503 Marketing Management (incl Strategy and Customer Relations)"

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Number of items at this level: 35.

B

Bilbe, Ashleigh, and Rose, Janelle (2010) The influence of communication sources on a student's evaluation of university selection: a regional university study. In: Australian and New Zealand Marketing Academy Conference: doing more with less, pp. 1-10. From: ANZMAC 2010 Australian and New Zealand Marketing Academy Conference, 29 November - 1 December 2010, Christchurch, New Zealand.

E

Eagle, Lynne, Low, David, Case, Peter, and Vandommele, Lisa (2013) Foundations for effective sustainability education. In: Proceedings of the World Marketing Congress (XVI), pp. 484-494. From: 16th Biennial World Marketing Congress: looking forward, looking back: drawing on the past to shape the future of marketing, 17-20 July 2013, Melbourne, VIC, Australia.

Eagle, Lynne, Dahl, Stephen, Hill, Suzie, Bird, Sara, Spotswood, Fiona, and Tapp, Alan (2013) Social Marketing. Pearson Education, Edinburgh Gate.

Eagle, Lynne, Morey, Yvette, Case, Peter, Verne, Julia, and Bowtell, Nicola (2011) Response to the Government's "Healthy lives, Healthy people: our strategy for public health in England" white paper. Report. South West Public Health Observatory, Bristol, GBR.

Ellis, Nick, Higgins, Matthew, Brennan, Ross, and Eagle, Lynne (2010) Alterity and sensitivity in inter-organizational relations: contours of the tutor in marketing ethics education. In: Proceedings of the Industrial Marketing and Purchasing Group Annual Conference, pp. 1-16. From: 2010 Industrial Marketing & Purchasing (IMP) conference, 6-8 July 2010, Budapest, Hungary.

Eagle, Lynne, Hawkins, Jacinta, Kitchen, Philip, and Rose, Lawrence C. (2007) Peklenski hrup ob prepovedi izdelkov: tržnokomunikacijski vidiki umika izdelkov Pan Harmaceuticals. Teorija in Praksal, 44 (5). pp. 762-784.

Eagle, Lynne (2005) Personal selling. In: Kitchen, Philip J., de Pelsmacker, Patrick, Eagle, Lynne, and Schultz, Don E., (eds.) A Reader in Marketing Communications. Taylor & Francis, Oxon, RN, pp. 178-198.

Eagle, Lynne (2005) Sponsorship. In: Kitchen, Philip J., de Pelsmacker, Patrick, Eagle, Lynne, and Schultz, Don E., (eds.) A Reader In Marketing Communications. Taylor & Francis, Oxon, RN, pp. 157-177.

H

Hamilton, John, and Tee, Singwhat (2012) Growing the marketspace: driving the social media networks to websites. In: Proceedings of the 12th Annual Hawaii International Conference On Business, pp. 628-632. From: 12th Annual Hawaii International Conference On Business, 24-27 May 2012, Honolulu, Hawaii.

Hunt, Lynn, Eagle, Lynne, and Kitchen, Philip J. (2004) Balancing marketing education and information technology: matching needs or needing a better match? Journal of Marketing Education, 26 (1). pp. 75-88.

J

Johns, Raechel, Low, David, and Blackman, Deborah (2009) Information technology and relationship marketing in an inter-firm context: implications for research. In: Proceedings of the Australian and New Zealand Marketing Academy Annual Conference (2009). From: 2009 Proceedings of the Australian and New Zealand Marketing Academy Annual Conference, 30 November - 2 December 2009, Melbourne, VIC, Australia.

M

McCarthy, Breda (2011) Cultural tourism clusters: experiences from Ireland. In: Macleod, Donald V.L., and Gillespie, Steven A., (eds.) Sustainable Tourism in Rural Europe: approaches to development. Advances in Tourism, 21 . Routledge, Oxon, UK, pp. 243-258.

McCarthy, Breda (2010) Cultural tourism development in Irish villages and towns: the role of authenticity, social, cultural and tourist capital. In: Hogan, John, Donnelly, Paul F., and O'Rourke, Brendan K., (eds.) Irish Business & Society: governing, participating & transforming in the 21st Century. Gill & Macmillan, Dublin, Ireland, pp. 418-437.

McPhail, Janelle, and Fogarty, Gerard (2004) Mature Australian consumers' adoption and consumption of self-service banking technologies. Journal of Financial Services Marketing, 8 (4). pp. 302-313.

McPhail, Janelle, and Fogarty, Gerard (2004) Predicting senior consumers' acceptance and use of self-service banking technologies: test of the extended Technology Acceptance Model. In: Proceedings of the 6th Australasian Services Research Workshop, pp. 199-206. From: 6th Australasian Services Research Workshop, 16 - 18 February, 2004, Dunedin, New Zealand.

McPhail, Janelle, Fogarty, Gerard, and Walker, Rhett H. (2003) Understanding older consumers’ usage of self-service banking technologies: test of two models. In: Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2003, pp. 2230-2237. From: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2003, 1-3 December 2003, Adelaide, SA, Australia.

O

Ogunmokun, Gabriel, Tripolitano, Daniel, and Rose, Janelle (2012) An examination of firms environmental marketing practices, sustainability and business performance. International Journal of Humanities and Social Science, 2 (3). pp. 49-53.

Ogunmokun, Gabriel O., Kasuma, Hariman, and Rose, Janelle (2010) A study of the strategic marketing practices influencing the performance of retail pharmacies in the Australian health industry. In: Proceedings of 4th Biennial Conference of the Academy of World Business, Marketing and Management Development (4), pp. 569-577. From: 4th Biennial Conference of the Academy of World Business, Marketing and Management Development, 12 - 15 July 2010, Oulu, Finland.

Ogunmokun, Gabriel, Chin, Iris, and McPhail, Janelle (2004) Marketing research practices and company performance. In: Proceedings of 2004 Inaugural Academy of World Business, Marketing and Management Development Conference, pp. 946-958. From: 2004 Inaugural Academy of World Business, Marketing and Management Development Conference, 13-16 July, 2004, Gold Coast, QLD, Australia.

Ogunmokun, Gabriel, McPhail, Janelle, and Chin, Iris (2003) Australian business organizations' perceptions of the value of formal marketing research: a comparative study of firms with high versus low levels of business performance. In: Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2003, pp. 1617-1624. From: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2003, 1-3 December 2003, Adelaide, SA, Australia.

P

Plewa, Carolin, Low, David R., and Sloan, Terry R. (2008) Driver or passenger?: the link between marketing and continuous improvement? In: Proceedings of the International CINet Conference, pp. 676-686. From: 9th International CINet Conference: Radical Challenges in Innovation Management, 5-9 September 2008, Valencia, Spain.

Pattinson, Hugh M., and Low, David R. (2008) E-Novation: an offbeat view of innovation, E-marketing and a new collaborative information platform. In: Proceedings of the ANZMAC Annual Conference (2008). From: Australian and New Zealand Marketing Academy Annual Conference 2008: marketing: shifting the focus from mainstream to offbeat, 1-3 December 2008, Sydney, NSW.

R

Ramanujam, Rohit, and Lee, Ickjai (2011) Collaborative and competitive strategies for agile scrum development. In: UNSPECIFIED, pp. 123-127. From: The 7th International Conference on Networked Computing and Advanced Information Management (NCM2011), June 21 - 23, 2011, Gyeongju, Korea.

Rose, Janelle, and Ogunmokun, Gabriel (2010) Relationship between cognitive age and technology readiness: an exploratory analysis of mature consumers. In: Proceedings of ANZMAC Annual Conference 2010. From: ANZMAC 2010 Australian and New Zealand Marketing Academy Conference, 29 November - 1 December 2010, Christchurch, New Zealand.

Rose, Janelle, and Fogarty, Gerard (2010) Technology readiness and segmentation profile of mature consumers. In: Proceedings of 4th Biennial Conference of the Academy of World Business, Marketing and Management Development (4), pp. 57-65. From: 4th Biennial Conference of the Academy of World Business, Marketing and Management Development, 12 - 15 July 2010, Oulu, Finland.

S

Sukresna, I Made, and Hamilton, John (2012) Manufacturer-distributor relationship in a developing country: transactional or relational? In: Proceedings of the 12th Annual Hawaii International Conference On Business, pp. 657-672. From: 12th Annual Hawaii International Conference On Business, 24-27 May 2012, Honolulu, Hawaii.

Siano, Alfonso, Eagle, Lynne, Confetto, Maria Giovanna, and Siglioccolo, Mario (2010) Destination competitiveness and museum marketing strategies: an emerging issue in the Italian context. Museum Management and Curatorship, 25 (3). pp. 259-276.

Siglioccolo, Mario, Eagle, Lynne, Kitchen, Philip, and Confetto, Maria Giovanna (2009) Exploring the link between managing cultural heritage and tourism industry competitiveness: a two country comparison. Esperienze d’impresa, 2. pp. 5-22.

Siano, Alfonso, Eagle, Lynne, Confetto, Maria Giovanna, and Sigliocolo, Mario (2009) Marketing strategies for top Italian museums: the influence of province destination competitiveness. International Journal of the Inclusive Museum, 2 (4). pp. 111-124.

T

Tapp, Alan, Eagle, Lynne, and Spotswood, Fiona (2008) Social marketing-based strategy for obesity interventions. Report. British Business School, University of the West of England, Bristol, UK.

W

Whyte, Randall David (2011) Strategic windows: Australia- European Union "Open Skies" Agreement creates new entrant opportunity for longhaul low cost airline model. PhD thesis, James Cook University.

Wright, Christopher, Suh, Chung-Sok, and Leggett, Christopher (2009) If at first you don't succeed: globalized production and organizational learning at Hyundai Motor Company. Asia Pacific Business Review, 15 (2). pp. 163-180.

Winter, Caroline, and McPhail, Janelle (2004) Kangaroos, Outback and Indigenous Culture: the development of ‘Australian’ brands for the international market. In: Proceedings of the Inaugural Academy of World Business, Marketing and Management Development Conference 2004, pp. 635-642. From: Inaugural Academy of World Business, Marketing and Management Development Conference 2004, 13-16 July, 2004, Gold Coast, QLD, Australia.

Winter, Caroline, and Rose, Janelle (2004) A study of the Australian seniors market: social concerns and marketing implications. Journal of Management and World Business Research, 1 (1). pp. 58-67.

Y

Yao, Oliver H. M, Lawley, Meredith, and McPhail, Janelle (2003) Correlates of power bases, marital power, purchase involvements and decision control: a preliminary analysis. Review of Asian and Pacific Studies, 25. pp. 79-96.

This list was generated on Wed Apr 16 23:17:48 2014 EST.