Items where Subject is "15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150502 Marketing Communications"

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Number of items at this level: 41.

B

Bilbe, Ashleigh, and Rose, Janelle (2012) An evaluation of communication sources in the context of university selection: a regional university study. In: 5th Biennial Conference (5), pp. 351-361. From: 5th Biennial Conference, of the Academy of World Business, Marketing and Management Development, 16-19 July 2012, Budapest, Hungary.

Brennan, Ross, Dahl, Stephan, and Eagle, Lynne (2012) Persuading young consumers to make healthy nutritional decisions. In: Bennett, Roger, Kerrigan, Finola, and O'Reilly, Daragh, (eds.) New Horizons in Arts, Heritage, Nonprofit and Social Marketing. Key Issues in Marketing Management . Taylor & Francis, New York, pp. 45-64.

Brennan, Ross, Dahl, Stephen, and Eagle, Lynne (2010) Persuading young consumers to make healthy nutritional decisions. Journal of Marketing Management, 26 (7-8). pp. 635-655.

Brennan, Ross, Eagle, Lynne, and Rice, David (2009) Medicalization and marketing. Journal of Macromarketing, 30 (1). pp. 8-22.

Brennan, Ross, Czarnecka, Barbara, Dahl, Stephan, Eagle, Lynne, and Mourouti, Olga (2008) Regulation of nutrition and health claims in advertising. Journal of Advertising Research, 48 (1). pp. 57-70.

C

Clelland, Tracy, Cushman, Penni, and Hawkins, Jacinta (2013) Challenges of parental involvement within a health promoting school framework in New Zealand. Education Research International, 2013. pp. 1-8.

D

Dahl, Stephan, Eagle, Lynne, and Ebrahimjee, Mustafa (2013) Golden moves: developing a transtheoretical model-based social marketing intervention in an elderly population. Social Marketing Quarterly, 19 (4). pp. 230-241.

Dahl, Stephan, Low, David, and Eagle, Lynne (2012) Mobile phone-based advergames. In: Proceedings of the 2012 Australian and New Zealand Marketing Academy Conference (ANZMAC), pp. 1-7. From: ANZMAC 2012, 3-5 December 2012, Adelaide, SA.

Dahl, Stephan, and Eagle, Lynne (2012) Traditional or electronic: why all word of mouth is not created equal. In: 41th Annual Conference of European Marketing Academy, pp. 2-7. From: Marketing to Citizens: EMAC 2012, Lisbon, Portugal, 22-25 May 2012.

Dahl, Stephan, Eagle, Lynne, and Baez, Carlos (2009) Analyzing advergames for children: active diversions or actually deception: an exploratory study of online advergames content. Young Consumers, 10 (1). pp. 46-59.

Dens, Nathalie, Eagle, Lynne, and De Pelsmacker, Patrick (2008) Attitudes and self-reported behavior of patients, doctors, and pharmacists in New Zealand and Belgium toward direct-to-consumer advertising of medication. Health Communication, 23 (1). pp. 45-61.

E

Eagle, Lynne, Low, David R., Vandommele, Lisa, and Li, Siqiwen (2013) Foundations for effective sustainability education. In: Proceedings of Australia New Zealand Marketing Academy Conference 2013. From: Australian and New Zealand Marketing Academy Conference, 1-4 December 2013, Adelaide, SA, Australia.

Eagle, Lynne, Dahl, Stephan, Muscat, Melody, and Low, David R. (2013) Not quite playing the game? Mobile applications for healthier lifestyles. In: Proceedings of the World Marketing Congress (XVI), pp. 335-345. From: 16th Biennial World Marketing Congress: looking forward, looking back: drawing on the past to shape the future of marketing, 17-20 July 2013, Melbourne, VIC, Australia.

Eagle, Lynne, Dahl, Stephan, Low, David R., and Mahony, Tracey (2013) Troubling thoughts about tobacco promotion in the on-line environment. In: Proceedings of Australia New Zealand Marketing Academy Conference 2013. From: Australian and New Zealand Marketing Academy Conference, 1-4 December 2013, Adelaide, SA, Australia.

Eagle, Lynne, Dahl, Stephan, Low, David R., and Case, Peter (2012) Behaviour change tools: soft versus hard options. In: Proceedings of the 2012 International Social Marketing Conference, pp. 60-64. From: INSM 2012 International Social Marketing Conference, 27-29 June 2012, Brisbane, QLD, Australia.

Eagle, Lynne, Case, Peter, and Low, David R. (2012) Climate of change – or confusion? In: Proceedings of the 2012 International Social Marketing Conference, pp. 55-59. From: INSM 2012 International Social Marketing Conference, 27-29 June 2012, Brisbane, QLD, Australia.

Eagle, Lynne, Case, Peter, and Low, David (2012) Connecting rather than confusing: climate change communication. In: Proceedings of the 2012 Australian and New Zealand Marketing Academy Conference (ANZMAC), pp. 1-7. From: ANZMAC 2012, 3-5 December 2012, Adelaide, SA.

Eagle, Lynne, Morey, Yvette, and Dahl , Stephen (2012) Subtle sophistry or savvy strategy: ethical and effectiveness issues regarding product placements in mass media. In: Eisend, Martin, Langner, Tobias, and Okazaki, Shintaro, (eds.) Advances in Advertising Research: current insights and future trends. European Advertising Academy, 3 . Springer, pp. 237-247.

Eagle, Lynne, McDowell, Ray, and Bird, Sarah (2011) Examining policy assumptions regarding public-private partnerships in contested social marketing domains: the case of alcohol moderation. In: World Non-Profit and Social Marketing Conference, pp. 1-11. From: The 2nd World Non-Profit and Social Marketing Conference, 11-12 April 2011, Dublin, Ireland. (Unpublished)

Eagle, Lynne, Jones, Simon, Kemp, Gillian, Hawkins, Jacinta, Bulmer, Sandy, and Verne, Julia (2011) Sun protection: North and South – a comparison of attitudes and behaviours of young adults in the UK and NZ: implications for UK interventions. In: World Non-Profit and Social Marketing Conference, pp. 1-7. From: The 2nd World Non-Profit and Social Marketing Conference, 11-12 April 2011, Dublin, Ireland. (Unpublished)

Eagle, Lynne, McDowell, Ray, and Bird, Sarah (2011) Who can you trust? Deciphering decline in trust of government-sponsored sources of health information. In: World Non-Profit and Social Marketing Conference, pp. 1-10. From: The 2nd World Non-Profit and Social Marketing Conference, 11-12 April 2011, Dublin, Ireland. (Unpublished)

Eagle, Lynne (2009) Book review of "Public Health Branding: applying marketing for social change" by Evans, W.D. and Hastings G., Oxford University Press, Oxford, UK. Journal of Public Health, 31 (3). p. 458.

Eagle, Lynne (2009) Book review of "The Encyclopaedic Dictionary of Marketing," by Khan, K.M. and Khan, M.N., Sage Publications, New Delhi, India. Journal of Marketing Communications, 15 (5). pp. 367-368.

Eagle, Lynne (2009) New media, old theories, existing regulation: the need to re-examine effects and effectiveness. Advertising Education Forum, 1. pp. 52-65.

Eagle, Lynne, Kemp, Gillian, McDowell, Raymond, and Warren, Stella (2008) UK Academic Capacity Mapping: social marketing. Report. University of the West of England, London. (Unpublished)

Eagle, Lynne, Kemp, Gillian, and Tapp, Alan (2008) Social marketing based strategy for sun protection interventions. Report. Bristol Business School, University of the West of England, Bristol, UK.

Eagle, Lynne, and Brennan, Ross (2007) Beyond advertising: in-home promotion of "fast food". Young Consumers, 8 (4). pp. 278-288.

Eagle, Lynne, Kitchen, Philip, and Bulmer, Sandy (2007) Insights into interpreting integrated marketing communications: a two-nation qualitative comparison. European Journal of Marketing, 41 (7/8). pp. 956-970.

F

French, Jeff, Tapp, Alan, Eagle, Lynne, Keown, Dolores, and O'Reilly, Nicola (2008) Geared for Action: developing the generic financial advice service. Report. National Social Marketing Centre, London, GBR. (Unpublished)

H

Hawkins, Jacinta, Bulmer, Sandy, and Eagle, Lynne (2011) Evidence of IMC in social marketing. Journal of Social Marketing, 1 (3). pp. 228-239.

J

Jones, Simon, Eagle, Lynne, Kemp, Gill, Scammell, Katy, Naumann, Lisa, and Hiom, Sara (2011) Segmentation strategies for strengthening sun protection behaviours within the UK. In: World Non-Profit and Social Marketing Conference, pp. 1-8. From: The 2nd World Non-Profit and Social Marketing Conference, 11-12 April 2011, Dublin, Ireland. (Unpublished)

K

Kemp, Gillian Ann, Eagle, Lynne, and Verne, Julia (2011) Mass media barriers to social marketing interventions: the example of sun protection in the UK. Health Promotion International, 26 (1). pp. 37-45.

Kemp, Gillian, and Eagle, Lynne (2009) The bronze debate: looking gold versus getting old. Journal of Research for Consumers, 16. pp. 1-11.

Kemp, Gillian, and Eagle, Lynne (2008) Shared meanings or missed opportunities? The implications of functional health literacy for social marketing interventions. International Review on Public Health and Nonprofit Marketing, 5 (2). pp. 117-128.

L

Low, David R., and Eagle, Lynne (2013) Climate change science versus climate sceptics: is the world really flat? In: Proceedings of the World Marketing Congress (XVI), pp. 664-674. From: 16th Biennial World Marketing Congress: looking forward, looking back: drawing on the past to shape the future of marketing, 17-20 July 2013, Melbourne, VIC, Australia.

M

Murphy, Laurie, Schurmann, Andrea, and Moscardo, Gianna (2013) Building brands with music: Australian cases. In: Tschmuck, Peter, Pearce, Philip L., and Campbell, Steven, (eds.) Music Business and the Experience Economy: the Australasian case. Springer, Berlin, Germany, pp. 153-174.

Morey, Yvette, and Eagle, Lynne (2011) Healthy Eating Initiatives with Black and Minority Ethnic Groups in Bristol: report prepared for Bristol NHS. Report. Bristol Business School.

Morey, Yvette, Eagle, Lynne, Kemp, Gillian, Jones, Simon, and Verne, Julia (2011) Celebrities and celebrity culture: role models for high-risk behaviour or sources of credibility? In: World Non-Profit and Social Marketing Conference, pp. 1-9. From: The 2nd World Non-Profit and Social Marketing Conference, 11-12 April 2011, Dublin, Ireland. (Unpublished)

Morey, Yvette, Eagle, Lynne, Verne, Julia, and Cook, Helen (2011) Deliberate self-harm in the South West: setting a research agenda. Report. South West Public Health Observatory, Bristol, GBR.

T

Tynan, Liz, Wolstencroft, David, Edmondson, Beth, Swanson, Don, Martin, Angela, Grace, Damian, and Creed, Andrew (2013) Communication for Business. Oxford University Press, Melbourne, VIC, Australia.

Tapp, Alan, and Eagle, Lynne (2008) Lighting the Touchpaper: how social marketing can help ignite active Bristol. Report. UNSPECIFIED.

This list was generated on Sat Apr 19 05:10:59 2014 EST.