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Group by: Creators | Item Type
Number of items at this level: 91.

Article

Dahl, Stephan, Eagle, Lynne, and Ebrahimjee, Mustafa (2013) Golden moves: developing a transtheoretical model-based social marketing intervention in an elderly population. Social Marketing Quarterly, 19 (4). pp. 230-241.

Eagle, Lynne, Dahl, Stephan, and Low, David R. (2013) Ethics in Social Marketing: in search of pronēsis. AASM Viewpoint, 2 (6). pp. 21-23.

Rose, Janelle, and Ogunmokun, Gabriel (2013) Utilization of self-service banking technologies: a study of the variables differentiating the level of usage among the mature age consumer market in Australia. International Journal of Business, Humanities and Technology, 3 (3). pp. 63-69.

Clelland, Tracy, Cushman, Penni, and Hawkins, Jacinta (2013) Challenges of parental involvement within a health promoting school framework in New Zealand. Education Research International, 2013. pp. 1-8.

Kemp, Gillian Ann, Eagle, Lynne, and Verne, Julia (2011) Mass media barriers to social marketing interventions: the example of sun protection in the UK. Health Promotion International, 26 (1). pp. 37-45.

Hawkins, Jacinta, Bulmer, Sandy, and Eagle, Lynne (2011) Evidence of IMC in social marketing. Journal of Social Marketing, 1 (3). pp. 228-239.

Siano, Alfonso, Eagle, Lynne, Confetto, Maria Giovanna, and Siglioccolo, Mario (2010) Destination competitiveness and museum marketing strategies: an emerging issue in the Italian context. Museum Management and Curatorship, 25 (3). pp. 259-276.

Brennan, Ross, Eagle, Lynne, Ellis, Nick, and Higgins, Matthew (2010) Of a complex sensitivity in marketing ethics education. Journal of Marketing Management, 26 (13-14). pp. 1165-1180.

Brennan, Ross, Dahl, Stephen, and Eagle, Lynne (2010) Persuading young consumers to make healthy nutritional decisions. Journal of Marketing Management, 26 (7-8). pp. 635-655.

Brennan, Ross, Eagle, Lynne, and Rice, David (2009) Medicalization and marketing. Journal of Macromarketing, 30 (1). pp. 8-22.

Dahl, Stephan, Eagle, Lynne, and Baez, Carlos (2009) Analyzing advergames for children: active diversions or actually deception: an exploratory study of online advergames content. Young Consumers, 10 (1). pp. 46-59.

Eagle, Lynne (2009) Book review of "Public Health Branding: applying marketing for social change" by Evans, W.D. and Hastings G., Oxford University Press, Oxford, UK. Journal of Public Health, 31 (3). p. 458.

Eagle, Lynne (2009) Book review of "The Encyclopaedic Dictionary of Marketing," by Khan, K.M. and Khan, M.N., Sage Publications, New Delhi, India. Journal of Marketing Communications, 15 (5). pp. 367-368.

Siglioccolo, Mario, Eagle, Lynne, Kitchen, Philip, and Confetto, Maria Giovanna (2009) Exploring the link between managing cultural heritage and tourism industry competitiveness: a two country comparison. Esperienze d’impresa, 2. pp. 5-22.

Siano, Alfonso, Eagle, Lynne, Confetto, Maria Giovanna, and Sigliocolo, Mario (2009) Marketing strategies for top Italian museums: the influence of province destination competitiveness. International Journal of the Inclusive Museum, 2 (4). pp. 111-124.

Eagle, Lynne (2009) New media, old theories, existing regulation: the need to re-examine effects and effectiveness. Advertising Education Forum, 1. pp. 52-65.

Kemp, Gillian, and Eagle, Lynne (2009) The bronze debate: looking gold versus getting old. Journal of Research for Consumers, 16. pp. 1-11.

Kemp, Gillian, and Eagle, Lynne (2008) Shared meanings or missed opportunities? The implications of functional health literacy for social marketing interventions. International Review on Public Health and Nonprofit Marketing, 5 (2). pp. 117-128.

Brennan, Ross, Czarnecka, Barbara, Dahl, Stephan, Eagle, Lynne, and Mourouti, Olga (2008) Regulation of nutrition and health claims in advertising. Journal of Advertising Research, 48 (1). pp. 57-70.

Dens, Nathalie, Eagle, Lynne, and De Pelsmacker, Patrick (2008) Attitudes and self-reported behavior of patients, doctors, and pharmacists in New Zealand and Belgium toward direct-to-consumer advertising of medication. Health Communication, 23 (1). pp. 45-61.

Eagle, Lynne, and Brennan, Ross (2007) Beyond advertising: in-home promotion of "fast food". Young Consumers, 8 (4). pp. 278-288.

Eagle, Lynne, Kitchen, Philip, and Bulmer, Sandy (2007) Insights into interpreting integrated marketing communications: a two-nation qualitative comparison. European Journal of Marketing, 41 (7/8). pp. 956-970.

Eagle, Lynne, Hawkins, Jacinta, Kitchen, Philip, and Rose, Lawrence C. (2007) Peklenski hrup ob prepovedi izdelkov: tržnokomunikacijski vidiki umika izdelkov Pan Harmaceuticals. Teorija in Praksal, 44 (5). pp. 762-784.

Ogunmokun, Gabriel, Chin, Iris, and McPhail, Janelle (2005) A discriminant analysis of the managers perceptions of the value of marketing research and its effect on business performance. International Journal of Management, 22 (1). pp. 32-40.

Athiyaman, A. (2005) Formal childcare services in North Queensland, Australia: an empirical assessment. Australasian Journal of Business and Behavioural Sciences, 1 (1). pp. 11-42.

Athiyaman, Adee (2004) Optimizing radio advertising in North Queensland, Australia: A mathematical programming approach. International Journal on Media Management, 6 (3&4). pp. 235-246.

McPhail, Janelle, and Fogarty, Gerard (2004) Mature Australian consumers' adoption and consumption of self-service banking technologies. Journal of Financial Services Marketing, 8 (4). pp. 302-313.

Hunt, Lynn, Eagle, Lynne, and Kitchen, Philip J. (2004) Balancing marketing education and information technology: matching needs or needing a better match? Journal of Marketing Education, 26 (1). pp. 75-88.

Athiyaman, Adee (2004) Community radio broadcasts in north Queensland, Australia: a market structure analysis using Markov chains. Journal of Business Administration, 3 (2). pp. 1-11.

Athiyaman, Adee (2004) Purchase determinants for pre-loved clothing and stores that sell pre-loved clothing. Journal of Contemporary Business Issues, 12 (1). pp. 118-125.

Winter, Caroline, and Rose, Janelle (2004) A study of the Australian seniors market: social concerns and marketing implications. Journal of Management and World Business Research, 1 (1). pp. 58-67.

Sands, John, and McPhail, Janelle (2003) Choice criteria of listed Australian public companies for selecting an auditor: an exploratory study. International Journal of Business Studies, 11 (1). pp. 109-133.

Yao, Oliver H. M, Lawley, Meredith, and McPhail, Janelle (2003) Correlates of power bases, marital power, purchase involvements and decision control: a preliminary analysis. Review of Asian and Pacific Studies, 25. pp. 79-96.

Book Chapter

Murphy, Laurie, Schurmann, Andrea, and Moscardo, Gianna (2013) Building brands with music: Australian cases. In: Tschmuck, Peter, Pearce, Philip L., and Campbell, Steven, (eds.) Music Business and the Experience Economy: the Australasian case. Springer, Berlin, Germany, pp. 153-174.

Brennan, Ross, Dahl, Stephan, and Eagle, Lynne (2012) Persuading young consumers to make healthy nutritional decisions. In: Bennett, Roger, Kerrigan, Finola, and O'Reilly, Daragh, (eds.) New Horizons in Arts, Heritage, Nonprofit and Social Marketing. Key Issues in Marketing Management . Taylor & Francis, New York, pp. 45-64.

Eagle, Lynne, Morey, Yvette, and Dahl , Stephen (2012) Subtle sophistry or savvy strategy: ethical and effectiveness issues regarding product placements in mass media. In: Eisend, Martin, Langner, Tobias, and Okazaki, Shintaro, (eds.) Advances in Advertising Research: current insights and future trends. European Advertising Academy, 3 . Springer, pp. 237-247.

Low, David R., and Pattinson, Hugh M. (2011) Defining E-Novation. In: Pattinson, Hugh M., and Low, David R., (eds.) E-Novation for Competitive Advantage in Collaborative Globization, Technologoes for Emerging E-Business Strategies. IGI Global, USA, pp. 49-57.

Pattinson, Hugh M., and Low, David R. (2011) Next generation collaborative information platforms. In: Pattinson, Hugh M., and Low, David R., (eds.) E-Novation for Competitive Advantage in Collaborative Globization, Technologoes for Emerging E-Business Strategies. Advances in E-Business Research . Business Science Reference, Hershey, PA, USA, pp. 253-273.

Eagle, Lynne (2005) Personal selling. In: Kitchen, Philip J., de Pelsmacker, Patrick, Eagle, Lynne, and Schultz, Don E., (eds.) A Reader in Marketing Communications. Taylor & Francis, Oxon, RN, pp. 178-198.

Eagle, Lynne (2005) Sponsorship. In: Kitchen, Philip J., de Pelsmacker, Patrick, Eagle, Lynne, and Schultz, Don E., (eds.) A Reader In Marketing Communications. Taylor & Francis, Oxon, RN, pp. 157-177.

Report

Morey, Yvette, and Eagle, Lynne (2011) Healthy Eating Initiatives with Black and Minority Ethnic Groups in Bristol: report prepared for Bristol NHS. Report. Bristol Business School.

Morey, Yvette, Eagle, Lynne, Verne, Julia, and Cook, Helen (2011) Deliberate self-harm in the South West: setting a research agenda. Report. South West Public Health Observatory, Bristol, GBR.

Eagle, Lynne, Morey, Yvette, Case, Peter, Verne, Julia, and Bowtell, Nicola (2011) Response to the Government's "Healthy lives, Healthy people: our strategy for public health in England" white paper. Report. South West Public Health Observatory, Bristol, GBR.

Eagle, Lynne (2009) Synthesis of the West Midland Health Technology Assessment Collaboration reports: providing public health information to prevent skin cancer: review of effectiveness and cost effectiveness (dated February 2009) and addendum (dated May 2009). Report. University of the West of England, Bristol, UK.

Eagle, Lynne, Kemp, Gillian, McDowell, Raymond, and Warren, Stella (2008) UK Academic Capacity Mapping: social marketing. Report. University of the West of England, London. (Unpublished)

French, Jeff, Tapp, Alan, Eagle, Lynne, Keown, Dolores, and O'Reilly, Nicola (2008) Geared for Action: developing the generic financial advice service. Report. National Social Marketing Centre, London, GBR. (Unpublished)

Tapp, Alan, and Eagle, Lynne (2008) Lighting the Touchpaper: how social marketing can help ignite active Bristol. Report. UNSPECIFIED.

Eagle, Lynne, Kemp, Gillian, and Tapp, Alan (2008) Social marketing based strategy for sun protection interventions. Report. Bristol Business School, University of the West of England, Bristol, UK.

Tapp, Alan, Eagle, Lynne, and Spotswood, Fiona (2008) Social marketing-based strategy for obesity interventions. Report. British Business School, University of the West of England, Bristol, UK.

Conference Item

Low, David R., and Eagle, Lynne (2013) Climate change science versus climate sceptics: is the world really flat? In: Proceedings of the World Marketing Congress (XVI), pp. 664-674. From: 16th Biennial World Marketing Congress: looking forward, looking back: drawing on the past to shape the future of marketing, 17-20 July 2013, Melbourne, VIC, Australia.

Eagle, Lynne, Low, David, Case, Peter, and Vandommele, Lisa (2013) Foundations for effective sustainability education. In: Proceedings of the World Marketing Congress (XVI), pp. 484-494. From: 16th Biennial World Marketing Congress: looking forward, looking back: drawing on the past to shape the future of marketing, 17-20 July 2013, Melbourne, VIC, Australia.

Eagle, Lynne, Low, David R., Vandommele, Lisa, and Li, Siqiwen (2013) Foundations for effective sustainability education. In: Proceedings of Australia New Zealand Marketing Academy Conference 2013. From: Australian and New Zealand Marketing Academy Conference, 1-4 December 2013, Adelaide, SA, Australia.

Eagle, Lynne, Dahl, Stephan, Muscat, Melody, and Low, David R. (2013) Not quite playing the game? Mobile applications for healthier lifestyles. In: Proceedings of the World Marketing Congress (XVI), pp. 335-345. From: 16th Biennial World Marketing Congress: looking forward, looking back: drawing on the past to shape the future of marketing, 17-20 July 2013, Melbourne, VIC, Australia.

Eagle, Lynne, Dahl, Stephan, Low, David R., and Mahony, Tracey (2013) Troubling thoughts about tobacco promotion in the on-line environment. In: Proceedings of Australia New Zealand Marketing Academy Conference 2013. From: Australian and New Zealand Marketing Academy Conference, 1-4 December 2013, Adelaide, SA, Australia.

Sukresna, I Made, and Hamilton, John (2012) Manufacturer-distributor relationship in a developing country: transactional or relational? In: Proceedings of the 12th Annual Hawaii International Conference On Business, pp. 657-672. From: 12th Annual Hawaii International Conference On Business, 24-27 May 2012, Honolulu, Hawaii.

Eagle, Lynne, Dahl, Stephan, Low, David R., and Case, Peter (2012) Behaviour change tools: soft versus hard options. In: Proceedings of the 2012 International Social Marketing Conference, pp. 60-64. From: INSM 2012 International Social Marketing Conference, 27-29 June 2012, Brisbane, QLD, Australia.

Eagle, Lynne, Case, Peter, and Low, David R. (2012) Climate of change – or confusion? In: Proceedings of the 2012 International Social Marketing Conference, pp. 55-59. From: INSM 2012 International Social Marketing Conference, 27-29 June 2012, Brisbane, QLD, Australia.

Eagle, Lynne, Case, Peter, and Low, David (2012) Connecting rather than confusing: climate change communication. In: Proceedings of the 2012 Australian and New Zealand Marketing Academy Conference (ANZMAC), pp. 1-7. From: ANZMAC 2012, 3-5 December 2012, Adelaide, SA.

Dahl, Stephan, Low, David, and Eagle, Lynne (2012) Mobile phone-based advergames. In: Proceedings of the 2012 Australian and New Zealand Marketing Academy Conference (ANZMAC), pp. 1-7. From: ANZMAC 2012, 3-5 December 2012, Adelaide, SA.

Dahl, Stephan, and Eagle, Lynne (2012) Traditional or electronic: why all word of mouth is not created equal. In: 41th Annual Conference of European Marketing Academy, pp. 2-7. From: Marketing to Citizens: EMAC 2012, Lisbon, Portugal, 22-25 May 2012.

Morey, Yvette, Eagle, Lynne, Kemp, Gillian, Jones, Simon, and Verne, Julia (2011) Celebrities and celebrity culture: role models for high-risk behaviour or sources of credibility? In: World Non-Profit and Social Marketing Conference, pp. 1-9. From: The 2nd World Non-Profit and Social Marketing Conference, 11-12 April 2011, Dublin, Ireland. (Unpublished)

Eagle, Lynne, McDowell, Ray, and Bird, Sarah (2011) Examining policy assumptions regarding public-private partnerships in contested social marketing domains: the case of alcohol moderation. In: World Non-Profit and Social Marketing Conference, pp. 1-11. From: The 2nd World Non-Profit and Social Marketing Conference, 11-12 April 2011, Dublin, Ireland. (Unpublished)

Jones, Simon, Eagle, Lynne, Kemp, Gill, Scammell, Katy, Naumann, Lisa, and Hiom, Sara (2011) Segmentation strategies for strengthening sun protection behaviours within the UK. In: World Non-Profit and Social Marketing Conference, pp. 1-8. From: The 2nd World Non-Profit and Social Marketing Conference, 11-12 April 2011, Dublin, Ireland. (Unpublished)

Eagle, Lynne, Jones, Simon, Kemp, Gillian, Hawkins, Jacinta, Bulmer, Sandy, and Verne, Julia (2011) Sun protection: North and South – a comparison of attitudes and behaviours of young adults in the UK and NZ: implications for UK interventions. In: World Non-Profit and Social Marketing Conference, pp. 1-7. From: The 2nd World Non-Profit and Social Marketing Conference, 11-12 April 2011, Dublin, Ireland. (Unpublished)

Eagle, Lynne, McDowell, Ray, and Bird, Sarah (2011) Who can you trust? Deciphering decline in trust of government-sponsored sources of health information. In: World Non-Profit and Social Marketing Conference, pp. 1-10. From: The 2nd World Non-Profit and Social Marketing Conference, 11-12 April 2011, Dublin, Ireland. (Unpublished)

Bilbe, Ashleigh, and Rose, Janelle (2010) The influence of communication sources on a student's evaluation of university selection: a regional university study. In: Australian and New Zealand Marketing Academy Conference: doing more with less, pp. 1-10. From: ANZMAC 2010 Australian and New Zealand Marketing Academy Conference, 29 November - 1 December 2010, Christchurch, New Zealand.

Ellis, Nick, Higgins, Matthew, Brennan, Ross, and Eagle, Lynne (2010) Alterity and sensitivity in inter-organizational relations: contours of the tutor in marketing ethics education. In: Proceedings of the Industrial Marketing and Purchasing Group Annual Conference, pp. 1-16. From: 2010 Industrial Marketing & Purchasing (IMP) conference, 6-8 July 2010, Budapest, Hungary.

Jackson, Laurel, and Low, David (2010) Behavioural dimensions of financial decisions from a chronically poor rural area of Bangladesh. In: Proceedings of ANZMAC Annual Conference 2010, pp. 1-11. From: ANZMAC 2010 Australian and New Zealand Marketing Academy Conference, 29 November - 1 December 2010, Christchurch, New Zealand.

Rose, Janelle, and Ogunmokun, Gabriel (2010) Relationship between cognitive age and technology readiness: an exploratory analysis of mature consumers. In: Proceedings of ANZMAC Annual Conference 2010. From: ANZMAC 2010 Australian and New Zealand Marketing Academy Conference, 29 November - 1 December 2010, Christchurch, New Zealand.

Rose, Janelle, and Fogarty, Gerard (2010) Technology readiness and segmentation profile of mature consumers. In: Proceedings of 4th Biennial Conference of the Academy of World Business, Marketing and Management Development (4), pp. 57-65. From: 4th Biennial Conference of the Academy of World Business, Marketing and Management Development, 12 - 15 July 2010, Oulu, Finland.

Ogunmokun, Gabriel O., Kasuma, Hariman, and Rose, Janelle (2010) A study of the strategic marketing practices influencing the performance of retail pharmacies in the Australian health industry. In: Proceedings of 4th Biennial Conference of the Academy of World Business, Marketing and Management Development (4), pp. 569-577. From: 4th Biennial Conference of the Academy of World Business, Marketing and Management Development, 12 - 15 July 2010, Oulu, Finland.

Johns, Raechel, Low, David, and Blackman, Deborah (2009) Information technology and relationship marketing in an inter-firm context: implications for research. In: Proceedings of the Australian and New Zealand Marketing Academy Annual Conference (2009). From: 2009 Proceedings of the Australian and New Zealand Marketing Academy Annual Conference, 30 November - 2 December 2009, Melbourne, VIC, Australia.

Rose, Janelle, and Fogarty, Gerard (2009) The influence of incentives and survey design on mail survey response rates for mature consumers. In: Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009, pp. 1-7. From: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009, 30 November - 2 December, 2009, Melbourne, VIC, Australia.

Rose, Janelle , and Ogunmokun, Gabriel (2008) Improving usage of self-service banking technologies among mature consumers. In: Proceedings of the 3rd Biennial Conference of the Academy of World Business, Marketing and Management Development (3), pp. 157-165. From: 3rd Biennial Conference of the Academy of World Business, Marketing and Management Development, 14-17 July 2008, Rio de Janeiro, Brazil.

Ogunmokun, Gabriel O., Tang, Chen, and Rose, Janelle D. (2008) Strategic marketing planning practices and business performance: an examination of small and medium sized business organizations in Singapore. In: Proceedings of the 3rd Biennial Conference of the Academy of World Business, Marketing and Management Development (3), pp. 474-485. From: 3rd Biennial Conference of the Academy of World Business, Marketing and Management Development, 14-17 July 2008, Rio de Janeiro, Brazil.

Rose, Janelle, and Winter, Caroline (2008) The role of food tourism in developing an emerging Queensland wine tourism region: an exploratory study. In: Proceedings of the 3rd Biennial Conference of the Academy of World Business, Marketing and Management Development (3), pp. 97-105. From: Academy of World Business, Marketing & Management Development 2008 Conference, 14-17 July 2008, Rio de Janeiro, Brazil.

Plewa, Carolin, Low, David R., and Sloan, Terry R. (2008) Driver or passenger?: the link between marketing and continuous improvement? In: Proceedings of the International CINet Conference, pp. 676-686. From: 9th International CINet Conference: Radical Challenges in Innovation Management, 5-9 September 2008, Valencia, Spain.

Pattinson, Hugh M., and Low, David R. (2008) E-Novation: an offbeat view of innovation, E-marketing and a new collaborative information platform. In: Proceedings of the ANZMAC Annual Conference (2008). From: Australian and New Zealand Marketing Academy Annual Conference 2008: marketing: shifting the focus from mainstream to offbeat, 1-3 December 2008, Sydney, NSW.

Hong, Se-Joon, Lui, Carrie, Hahn, Jungpil, and Tam, Kar Yan (2008) How old are you, really?: cognitive vs. chronological age in technology acceptance decisions. In: Proceedings of the Seventh Annual Workshop on HCI Research in MIS, pp. 1-5. From: The Seventh Annual Workshop on HCI Research in MIS, 13 December 2008, Paris, France.

Lui, Siu Man, and Qiu, Ling (2007) Individual privacy and organizational privacy in business analytics. In: Proceedings of the 40th Annual Hawaii International Conference 2007. From: Hawaii International Conference on System Sciences, 3-6 January 2007, Hawaii.

Lui, Siu Man, and Yu, Calvin Chun (2007) An investigation of web presence and business intelligence of Australian game development companies using webometrics indicators. In: Proceedings of the Thirteenth Australasian World Wide Web Conference 2007. From: AusWeb07, 30 June- 4 July 2007, Coffs Harbour.

Athiyaman, Adee (2004) Consumer choice process for holidaying in Tropical North Queensland. In: Proceedings of ASBBS 7th International Conference, pp. 721-731. From: ASBBS 7th International Conference, 6 - 7 August 2004, Cairns, QLD, Australia.

Athiyaman, Adee (2004) The dynamics of competition: a conceptual analysis. In: Proceedings of ASBBS 7th International Conference, pp. 760-767. From: ASBBS 7th International Conference, 6 - 7 August 2004, Cairns, QLD, Australia.

McPhail, Janelle, and Fogarty, Gerard (2004) Predicting senior consumers' acceptance and use of self-service banking technologies: test of the extended Technology Acceptance Model. In: Proceedings of the 6th Australasian Services Research Workshop, pp. 199-206. From: 6th Australasian Services Research Workshop, 16 - 18 February, 2004, Dunedin, New Zealand.

Athiyaman, Adee, and Shehadie, Elias (2004) E-government in North and Far North Queensland communities: an exploratory analysis. In: Proceedings of ASBBS 7th International Conference, pp. 732-737. From: ASBBS 7th International Conference, 6 - 7 August 2004, Cairns, QLD, Australia.

Winter, Caroline, and McPhail, Janelle (2004) Kangaroos, Outback and Indigenous Culture: the development of ‘Australian’ brands for the international market. In: Proceedings of the Inaugural Academy of World Business, Marketing and Management Development Conference 2004, pp. 635-642. From: Inaugural Academy of World Business, Marketing and Management Development Conference 2004, 13-16 July, 2004, Gold Coast, QLD, Australia.

Ogunmokun, Gabriel, Chin, Iris, and McPhail, Janelle (2004) Marketing research practices and company performance. In: Proceedings of 2004 Inaugural Academy of World Business, Marketing and Management Development Conference, pp. 946-958. From: 2004 Inaugural Academy of World Business, Marketing and Management Development Conference, 13-16 July, 2004, Gold Coast, QLD, Australia.

McPhail, Janelle, Fogarty, Gerard, and Walker, Rhett H. (2003) Understanding older consumers’ usage of self-service banking technologies: test of two models. In: Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2003, pp. 2230-2237. From: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2003, 1-3 December 2003, Adelaide, SA, Australia.

Ogunmokun, Gabriel, McPhail, Janelle, and Chin, Iris (2003) Australian business organizations' perceptions of the value of formal marketing research: a comparative study of firms with high versus low levels of business performance. In: Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2003, pp. 1617-1624. From: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2003, 1-3 December 2003, Adelaide, SA, Australia.

Book

Eagle, Lynne, Dahl, Stephen, Hill, Suzie, Bird, Sara, Spotswood, Fiona, and Tapp, Alan (2013) Social Marketing. Pearson Education, Edinburgh Gate.

Pattinson, Hugh M., and Low, David R. (2011) E-Novation for Competitive Advantage in Collaborative Globalization: technologies for emerging E-business strategies. Advances in E-Business Research . Business Science Reference, Hershey, PA, USA.

This list was generated on Sat Apr 19 15:04:17 2014 EST.