Richter, Nicole, Hauff, Sven, Ringle, Christian, and Gudergan, Siggi (2022) The Use of Partial Least Squares Structural Equation Modeling and Complementary Methods in International Management Research. Management International Review, 62. pp. 449-470.

Ringle, Christian M., Sarstedt, Marko, Mitchell, Rebecca, and Gudergan, Siegfried P. (2020) Partial least squares structural equation modeling in HRM research. International Journal of Human Resource Management, 31 (12). pp. 1617-1643.

Ahrholdt, Dennis C., Gudergan, Siegfried P., and Ringle, Christian M. (2019) Enhancing loyalty: when improving consumer satisfaction and delight matters. Journal of Business Research, 94. pp. 18-27.

Hair, Joseph F., Ringle, Christian M., Gudergan, Siegfried P., Fischer, Andreas, Nitzl, Christian, and Menictas, Con (2019) Partial least squares structural equation modeling-based discrete choice modeling: an illustration in modeling retailer choice. Business Research, 12 (1). pp. 115-142.

Schirmer, Nadine, Ringle, Christian M., Gudergan, Siegfried, and Feistel, Matthias S.G. (2018) The link between customer satisfaction and loyalty: the moderating role of customer characteristics. Journal of Strategic Marketing, 26 (4). pp. 298-317.

Ahrholdt, Dennis C., Gudergan, Siegfried P., and Ringle, Christian M. (2017) Enhancing Service Loyalty: The Roles of Delight, Satisfaction, and Service Quality. Journal of Travel Research, 56 (4). pp. 436-450.

Sarstedt, Marko, Hair, Joseph F., Ringle, Christian M., Thiele, Kai O., and Gudergan, Siegfried P. (2016) Estimation issues with PLS and CBSEM: Where the bias lies! Journal of Business Research, 69 (10). pp. 3998-4010.

Sarstedt, Marko, Ringle, Christian M., and Gudergan, Siegfried P. (2016) Guidelines for treating unobserved heterogeneity in tourism research: A comment on Marques and Reis (2015). Annals of Tourism Research, 57. pp. 279-284.

Richter, Nicole Franziska, Hauff, Sven, Schlaegel, Christopher, Gudergan, Siegfried, Ringle, Christian M., and Gunkel, Marjaana (2016) Using Cultural Archetypes in Cross-cultural Management Studies. Journal of International Management, 22 (1). pp. 63-83.

Ahrholdt, Dennis C., Gudergan, Siegfried P., and Ringle, Christian M. (2016) What Drives Customer Loyalty? Nonlinear Effects of Customer Delight and Satisfaction on Loyalty and the Moderating Role of Service Experience. In: Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress. pp. 742-750. From: 2013 World Marketing Congress, 17-20 July 2013, Melbourne, VIC, Australia.

Sarstedt, Marko, Ringle, Christian, Raithel, Sasha, and Gudergan, Siggi (2014) In Pursuit of Understanding What Drives Fan Satisfaction. Journal of Leisure Research, 46 (4). pp. 419-447.

Gudergan, Siegfried P., Ringle, Christian, Wende, Sven, and Will, Alexander (2008) Confirmatory tetrad analysis in PLS path modeling. Journal of Business Research, 61 (12). pp. 1238-1249.