Publications by: Shinzien Eden

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Chu, Michelle, Eden, Shinzien, Kumala, Tania Tanjung, Saputra, Andre Laurentio, Budisantoso, Tjong, and Bhati, Abhishek (2017) Exploring Factors Behind Brand Switching Amongst Youngsters in Singapore: the case of smartphones. In: Nguyen, Bang, Melewar, T.C., and Schultz, Don E., (eds.) Asia Branding: connecting brands, consumers and companies. Palgrave Macmillan, London, UK, pp. 66-79.

This list was generated on Thu Mar 23 16:59:05 2017 AEST.