Fishing the 'big rivers' in Australia's Northern Territory: market diversification for the Daly River

Carson, D., and Schmallegger, D. (2009) Fishing the 'big rivers' in Australia's Northern Territory: market diversification for the Daly River. In: Prideaux, Bruce, and Cooper, Malcolm, (eds.) River Tourism. CAB International, Oxfordshire, UK, pp. 131-146.

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Abstract

The destination marketing organization of Australia's Northern territory (Tourism NT) has made a strategic decision to increase the diversity of its product mix and to focus its attention more on the development of niche or special interest tourism (SIT) markets (AEC Group, 2007). Recent research into tourism in the Northern Territory indicates a decline in value received from more general interest markets such as backpackers (Carson et aI., 2007) and increase in value from SIT markets focusing on nature, culture and soft adventure (McKercher and Chan, 2005), including four-wheel drive tourism (Carson and Taylor, 2007), heritage tourism (Carson et al., 2006b) and birdwatching tourism (Carson and Harwood, 2007). Other potentially valuable special interest markets may be fossicking, trekking or fishing (Carson et al., 2006a). This chapter is interested in innovation in the fishing tourism marketplace, which is largely centred on the 'big rivers' in the Top End of the Northern Territory.

Item ID: 8987
Item Type: Book Chapter (Research - B1)
Keywords: market diversification, innovation, fishing, Northern Territory, Daly River
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ISBN: 978-1-84593-468-2
Date Deposited: 21 Mar 2010 23:27
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150603 Tourism Management @ 40%
15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150604 Tourism Marketing @ 30%
14 ECONOMICS > 1402 Applied Economics > 140216 Tourism Economics @ 30%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9099 Other Commercial Services and Tourism > 909902 Recreational Services @ 30%
90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900301 Economic Issues in Tourism @ 70%
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