Traditional culture, ethnic stereotypes and globalization in the Tariana discourse

Aikhenvald, Alexandra Y. (2003) Traditional culture, ethnic stereotypes and globalization in the Tariana discourse. Journal of Iberian and Latin American Studies, 9 (1). pp. 29-48.

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Abstract

Globalisation in its conventional usage refers to present-day movements in economy, encompassing global market links, worldwide communications and multinational corporations. The impact of globalisation is inevitably reflected in everyday life and language. The influence of globalisation on indigenous groups in Amazonia goes through a number of interrelated channels. The values and notions associated with the previously nonexistent market economy are gradually incorporated into discourse. This introduction of realities inevitably associated with white people's life promotes the intrusion of elements from global languages (as defined within the context of a particular place).l Within the context of Brazil, the global languages are Portuguese and, to a lesser extent, English. These intrusive languages influence the lexicon, the grammar and the organisation of discourse in the minority languages. The purpose of this paper is to investigate the impact of the newly emerging market economy on the discourse of an indigenous people of northwest Amazonia (Brazil), the Tariana. We also show the emergent changes in ethnic stereotypes and cultural values resulting from the spread of the economic influence of the dominant mainstream Brazilian society, as reflected in the Tariana narratives.

Item ID: 8902
Item Type: Article (Refereed Research - C1)
ISSN: 1469-9524
Date Deposited: 08 Jul 2010 04:14
FoR Codes: 20 LANGUAGE, COMMUNICATION AND CULTURE > 2004 Linguistics > 200407 Lexicography @ 100%
SEO Codes: 95 CULTURAL UNDERSTANDING > 9502 Communication > 950201 Communication Across Languages and Culture @ 100%
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