Correlates of power bases, marital power, purchase involvements and decision control: a preliminary analysis
Yao, Oliver H. M, Lawley, Meredith, and McPhail, Janelle (2003) Correlates of power bases, marital power, purchase involvements and decision control: a preliminary analysis. Review of Asian and Pacific Studies, 25. pp. 79-96.
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The objective of this study is to develop and test a model of marital power and purchase decisions, which includes variables to provide a theoretical explanation of how purchase decisions are made in two parent families. The model was developed after a thorough review of the literature in the area. The predictor and moderating variables established from this review included bases of power, purchase involvements, marital power and decision control. The first two components were considered independent variables of the model while the last two components were considered dependent variables. The major dependent variable is marital power that in turn is related to decision control.
|Item Type:||Article (Refereed Research - C1)|
|Keywords:||purchase involvement; power bases; marital power; decision control|
|Date Deposited:||15 Mar 2010 01:27|
|FoR Codes:||15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150503 Marketing Management (incl Strategy and Customer Relations) @ 100%|
|SEO Codes:||91 ECONOMIC FRAMEWORK > 9104 Management and Productivity > 910403 Marketing @ 100%|