Thirumaran, Kailasam, Sabacan, Redeem Faith, Pourabedin, Zahra, Nguyen, Hong Hanh, Jang, Haejin, Atkinson, Benedict, and Wood, Jacob (2023) The Eurasian Economic Union and Silk Road Tourism: Qualifying Resources, Amplifying Messages. In: Cities' Vocabularies and the Sustainable Development of the Silkroads: proceedings of SRSTDCH 2021. pp. 265-271. From: SRSTDCH 2021: Cities' Vocabularies and the Sustainable Development of the Silkroads, 22-23 November 2021, Online.

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Abstract

The promotion of tourism can often be a dichotomy of national and intra-regional interests, especially when countries are a part of an economic regional grouping. The vast Eurasian Economic Union (EEU), which stretches from the Caspian Sea to the western borders of China, comprises five large countries all of which are situated along the ancient Silk Road. Although an ancient historical route, its modern development is still very much in its infancy, with countries in the region eager to develop their own capabilities to not only attract international visitors but also capture important a significant share of the rapidly growing tourism marketplace. This chapter uses the (Ritchie and Crouch, in The competitive destination: a sustainable tourism perspective, CABI, Wallingford, UK, 2003) destination competitive model to assess the travel and tourism opportunities that exist across the Belt and Road Initiative (BRI). The significance of this study, lies in the proposition that Eurasian Economic Union (EEU) as a regional grouping has the potential to emerge as a dynamic tourism destination. At the heart of such a believe will be the inherent need for countries to leverage their qualifying resources and amplify in unison key developmental factors such as the safety, location, interconnectedness of the different destinations within and more broadly the competitive elements of costs and exchange rates.

Item ID:	80610
Item Type:	Conference Item (Research - E1)
ISBN:	978-3-031-31027-0
Copyright Information:	© The Author(s), under exclusive license to Springer Nature Switzerland AG 2023.
Date Deposited:	11 Oct 2023 00:39
FoR Codes:	35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350801 Impacts of tourism @ 50% 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3599 Other commerce, management, tourism and services > 359999 Other commerce, management, tourism and services not elsewhere classified @ 50%
SEO Codes:	11 COMMERCIAL SERVICES AND TOURISM > 1104 Tourism services > 110401 Economic issues in tourism @ 100%
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