A customer centric approach to front-end-business intelligence deployment

Hamilton, John (2009) A customer centric approach to front-end-business intelligence deployment. E-Business Review, IX (1). pp. 58-68.

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Abstract

The integration of business intelligence systems into existing business systems requires the mapping and engaging with electronic data storages. Such appropriately targeted and devices business intelligence systems may then be deployed into these electronic data storages. They may then be combined to deliver new front-end business intelligence solutions, which may add value to the modern e-business environment. Business intelligence software agents and approaches may be appropriately targeted to existing business areas – like the travel services industry, and can be wisely deployed to help generate desired business intelligence solutions.

Item ID: 7889
Item Type: Article (Refereed Research - C1)
Keywords: business intelligence, travel industry, services, customer targeting
Additional Information:

Reproduced with permission from the International Academy of E-commerce.

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ISSN: 1550-7793
Date Deposited: 10 Feb 2010 01:34
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150301 Business Information Management (incl Records, Knowledge and Information Management, and Intelligence) @ 50%
15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150307 Innovation and Technology Management @ 50%
SEO Codes: 89 INFORMATION AND COMMUNICATION SERVICES > 8903 Information Services > 890399 Information Services not elsewhere classified @ 70%
90 COMMERCIAL SERVICES AND TOURISM > 9099 Other Commercial Services and Tourism > 909999 Commercial Services and Tourism not elsewhere classified @ 30%
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