A framework for positioning the global business

Hamilton, John (2009) A framework for positioning the global business. In: Procedings of the Ninth International Conference on Electronic Business (9), pp. 175-179. From: Ninth International Conference on Electronic Business, 30 November 2009 - 4 December 2009, Macau. China.

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Abstract

This framework offers positioning and revitalizing approaches by which high performing global businesses may strategically meet their global business challenges. These approaches offer ways to capture business competitiveness, and if approached in unison can yield additional benefit to the global business. A more responsive, revitalized global business can emerge – one capable of moving its position in conjunction with business-monitored customer drift or changed customer requirements. Several business or operational solutions, plus business-customer interface approaches, and a final services gateway system offer three challenging ways for the leading-edge global business to revitalize itself, and to competitively re-position itself closer to its customers. By setting very tough goals, the global business can then intelligently link its operational, business-customer interface and customer knowledge capture zones into a finely-tuned, multiple-channel services gateway connectivity system. Built outwardly from the interface this approach continually analyses, aligns, and refocuses the back-end business deliverables, as its best solution to each customer requirement.

Item ID: 7884
Item Type: Conference Item (Refereed Research Paper - E1)
Keywords: company solutions, service value networks, services gateways, business strategies, interactive market, customer niches
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ISSN: 1683-0040
Date Deposited: 11 Jan 2010 01:01
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150307 Innovation and Technology Management @ 50%
15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150301 Business Information Management (incl Records, Knowledge and Information Management, and Intelligence) @ 50%
SEO Codes: 89 INFORMATION AND COMMUNICATION SERVICES > 8903 Information Services > 890399 Information Services not elsewhere classified @ 50%
97 EXPANDING KNOWLEDGE > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services @ 50%
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