Hamilton, John, and Selen, Willem (2008) A multi-agent business intelligence framework for the travel sector. In: Proceedings of the Eighth International Conference on Electronic Business (8) pp. 36-42. From: Eighth International Conference on Electronic Business, 30 September-3 October 2008, Hawaii, USA.

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Abstract

Business Intelligence in the travel sector includes dimensions such as market intelligence, customer relationship management, yield management, employee scheduling, over/ under booking, tour management, and security management. Each of these dimensions is elaborated on and put in an overarching framework to enable better business intelligence management for the travel sector, identifying both internal and external partners in an increasingly complex industry with ongoing customization of product / service offerings, detailed customer segmentation, and data integration requirements. A multi-agent business intelligence framework is used for the customer interface and customization, linked to a corporate business intelligence system displaying the dimensions above.

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