Identifying tourism demand: the Gold Coast and Cairns in 2020
Glover, Petra, and Prideaux, Bruce (2008) Identifying tourism demand: the Gold Coast and Cairns in 2020. In: Proceedings of the 18th Annual Council for Australian University Tourism and Hospitality Education (CAUTHE) Conference. From: 18th Annual Council for Australian University Tourism and Hospitality Education (CAUTHE) Conference, 11-14 February, 2008, Surfers Paradise, QLD, Australia.
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Despite long planning horizons in the tourism industry, long-term research into future tourism demand patterns is rare. To address this gap a survey was conducted at Cairns and Coolangatta (Gold Coast) airports amongst 656 domestic tourists to explore their general life expectations and tourism expectations in 2020. Results indicate that respondents expect to have more money available for travel, to travel more frequently and to take longer holidays. While these findings may signify a positive outlook for Australian destinations, the expectation to travel overseas more frequently and to visit destinations that respondents had not previously visited point towards an increasingly competitive environment amongst domestic and overseas destinations and the growing difficulty in attracting repeat customers. Differences in tourism expectations exist between Baby Boomers, Generations X and Generation Y. Those are often related to the family life cycle stage but changing family values are increasing the diversity of demand amongst the younger generations.
|Item Type:||Conference Item (Refereed Research Paper - E1)|
|Keywords:||tourism demand; Baby Boomers; Generation X; Generation Y; demographic change; tourism demand expectations|
|Date Deposited:||11 May 2010 22:01|
|FoR Codes:||15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150602 Tourism Forecasting @ 50%
15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150603 Tourism Management @ 50%
|SEO Codes:||90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900301 Economic Issues in Tourism @ 100%|