Promoting to the drive tourists: an exploratory Queensland study

Prideaux, Bruce, McClymont, Hoda, and Cassidy, Frances (2005) Promoting to the drive tourists: an exploratory Queensland study. In: Proceedings of ANZMAC 2005 Conference, pp. 109-115. From: ANZMAC 2005 Conference, 5-7 December 2005, Fremantle, WA, Australia.

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Abstract

This research was designed to increase understanding of demographic, planning and preferred attractions and activities characteristics of drive tourists in rural areas in Queensland. An important outcome is an enhanced understanding of the drive tourist market will assist rural communities to develop more effective promotional strategies. Major findings include the relatively homogeneous nature of drive tourists, the level of planning they undertook prior to their journey, information sources consulted and the activity clusters that drive tourists were most interested in participating in.

Item ID: 7562
Item Type: Conference Item (Refereed Research Paper - E1)
Keywords: activities; drive tourism; information sources
Additional Information:

Conference theme "Broadening the boundaries"

ISBN: 978-0-646-45546-4
Date Deposited: 21 Jul 2010 01:01
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150606 Tourist Behaviour and Visitor Experience @ 100%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900302 Socio-Cultural Issues in Tourism @ 100%
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