How old are you, really?: cognitive vs. chronological age in technology acceptance decisions

Hong, Se-Joon, Lui, Carrie, Hahn, Jungpil, and Tam, Kar Yan (2008) How old are you, really?: cognitive vs. chronological age in technology acceptance decisions. In: Proceedings of the Seventh Annual Workshop on HCI Research in MIS, pp. 1-5. From: The Seventh Annual Workshop on HCI Research in MIS, 13 December 2008, Paris, France.

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Abstract

With increasing trends toward global aging and accompanying tendencies of (older) individuals to feel younger than they actually are, an important research question to ask is whether factors influencing IT acceptance are the same across individuals who perceive themselves to be as old as they actually are (i.e., cognitive age = chronological age) and those that perceive themselves to be younger than they actually are (i.e., cognitive age < chronological age). We conduct an empirical analysis comparing these two groups in the context of mobile data services (MDS). Our results show that for the ―young at heart‖, perceived usefulness, perceived ease of use and perceived enjoyment play significant roles in their IT acceptance decisions, whereas for those who perceive themselves to be as old as they actually are, perceived ease of use and subjective norms were significant. Implications for research and practice are discussed.

Item ID: 7559
Item Type: Conference Item (Refereed Research Paper - E1)
Keywords: age; chonological age; cognitive age; technology acceptance; mobile data services
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Date Deposited: 06 May 2010 00:29
FoR Codes: 08 INFORMATION AND COMPUTING SCIENCES > 0806 Information Systems > 080602 Computer-Human Interaction @ 80%
17 PSYCHOLOGY AND COGNITIVE SCIENCES > 1701 Psychology > 170102 Developmental Psychology and Ageing @ 20%
SEO Codes: 89 INFORMATION AND COMMUNICATION SERVICES > 8901 Communication Networks and Services > 890104 Mobile Telephone Networks and Services @ 70%
91 ECONOMIC FRAMEWORK > 9104 Management and Productivity > 910403 Marketing @ 30%
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