An exploratory analysis of business intelligence practices in two travel agencies in Ankara, Turkey

Hamilton, John R., Selen, Willem J.H., and Sen, Tayyar (2008) An exploratory analysis of business intelligence practices in two travel agencies in Ankara, Turkey. In: Proceedings of the 2nd Tropical Hospitality and Tourism Symposium (2), pp. 1-14. From: Chaos to Clarity: the role of small to medium sized tourist firms in a mature market, 31 October 2008, Cairns, QLD, Australia.

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Abstract

This paper reviews dimensions of business intelligence applications for the travel sector and explores their use in two sample travel agencies in Turkey. Areas of business intelligence identified and elaborated on are: market intelligence, customer relationship management, yield management, employee scheduling, over/ under booking, tour management, and security management. While the literature review yielded a multitude of business intelligence tools for potential use, in-depth interviews of two travel agencies in Turkey showed that business intelligence tools were limited to booking and hotel reservation applications, and on-line accounting of transactions. These preliminary findings indicate that small to medium-sized travel operators may gain from a more comprehensive implementation of business intelligence tools in the industry, prompting a more comprehensive empirical study throughout Australia about business intelligence practices in the travel sector, which is currently in progress. Such study will provide further insight into the current adoption rate of business intelligence applications across the travel industry in Australia.

Item ID: 7524
Item Type: Conference Item (Refereed Research Paper - E1)
Keywords: business intelligence; travel; tourism
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ISBN: 978-0-9804687-7-9
Date Deposited: 26 Feb 2010 00:28
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150399 Business and Management not elsewhere classified @ 100%
SEO Codes: 97 EXPANDING KNOWLEDGE > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services @ 100%
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