Profiling tourists travelling by low cost carriers: a case study
Prideaux, Bruce (2008) Profiling tourists travelling by low cost carriers: a case study. In: Proceedings of 14th Asia Pacific Tourism Association Annual Conference, pp. 569-577. From: Tourism & Hospitality in Asia Pacific, 9-12 July 2008, Bangkok, Thailand.
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Following the global trend towards increased airline deregulation, the Low Cost Carrier (LCC) model emerged and has led to growing demand for cheaper air travel (Doganis 2001). Passengers travelling on LCCs have demonstrated their willingness to trade off the service levels offered by Full Service Carriers for a lower price. For many tourism regions the growth of LCCs has provided welcome opportunities to expand into new markets. In Australia, LCCs have become a popular mode of transport with the number of seats offered continuing to expand. By 2008 three LCCs were flying in Australian skies with a fourth airline consortium announcing intensions of commencing services in late 2008 or 2009. This research reports on the findings of an investigation into profiles and motivations of passengers who selected low cost airlines to travel to Cairns, a major nature based destination located in the north east of Australia.
|Item Type:||Conference Item (Refereed Research Paper - E1)|
|Keywords:||destination management; traveller characteristics; low cost carriers; airlines|
|Date Deposited:||01 Feb 2010 01:51|
|FoR Codes:||15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150606 Tourist Behaviour and Visitor Experience @ 100%|
|SEO Codes:||90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900399 Tourism not elsewhere classified @ 100%|