The Spanish youth market to Australia: an exploratory study of market needs

Filep, Sebastian, and McDonnell, Ian (2005) The Spanish youth market to Australia: an exploratory study of market needs. Tourism Today, 5. pp. 110-125.

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Abstract

This exploratory study established the market needs of a group of 18-30 year old leisure travellers from Spain and ascertained the perceived ability of the Australian tourist experience to satisfy their needs. The results of the study showed that the 18-30 year old travellers from Spain possess a strong need for cultural novelty and the following major secondary needs: a need for entertainment, a need for mental relaxation, a need for social interaction and a need to disconnect from a routine. The Australian tourist experience is perceived as relatively able to satisfy these needs when compared with other western English-speaking destinations. For these young leisure travellers, Australia’s exotic appeal, its multiculturalism and the attractiveness of its unique fauna, flora, natural beauty, and climate play a large role in the satisfaction of their needs. It was concluded that Spain as a market has some unrealised potential for the Australian tourism industry.

Item ID: 7188
Item Type: Article (Refereed Research - C1)
Keywords: Australia; long-haul travel; Spain; tourism generating region; youth tourist market
ISSN: 1450-0906
Date Deposited: 18 Mar 2010 02:37
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150604 Tourism Marketing @ 100%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900302 Socio-Cultural Issues in Tourism @ 100%
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