Marketing implications arising from a comparative study of international pleasure tourist motivations and other travel-related characteristics of visitors to Korea
Kim, Samuel Seongseop, and Prideaux, Bruce (2005) Marketing implications arising from a comparative study of international pleasure tourist motivations and other travel-related characteristics of visitors to Korea. Tourism Management, 26 (3). pp. 347-357.
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Abstract
The purpose of this study was to identify differences in motivations to travel to Korea, preferred tourist resources (activities), length of planning before travelling, information sources used, and length of stay based on five national tourist groups (American, Australian, Japanese, Chinese (Mainland), Chinese (Hong Kong SAR). The results indicated that the significant differences found in motivations to travel to Korea, the length of pre travel planning, information sources used, and length of stay were influenced by national culture. On the basis of the results it is apparent that specific marketing strategies are required for each national segment.
| Item ID: | 7175 |
|---|---|
| Item Type: | Article (Research - C1) |
| ISSN: | 1879-3193 |
| Keywords: | cross-cultural study; information sources; Korea; marketing; motivation; tourism; trip planning |
| Date Deposited: | 16 Mar 2010 03:08 |
| FoR Codes: | 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150604 Tourism Marketing @ 100% |
| SEO Codes: | 90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900302 Socio-Cultural Issues in Tourism @ 100% |
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