Developing the travel career approach to tourist motivation

Pearce, Philip L., and Lee, Uk-Il (2005) Developing the travel career approach to tourist motivation. Journal of Travel Research, 43 (3). pp. 226-237.

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Abstract

The purpose of this study lies in the conceptual adjustment of the travel career ladder (TCL) approach to travel motivation. In this context, the study examined the relationship between patterns of travel motivation and travel experience. This research was conducted through two studies: an interview phase to guide the further conceptual development of the travel career approach and a major survey phase for further empirical exploration of the ideas. Overall results suggested that host-site-involvement motivation (e.g., experiencing different cultures) and nature-related motivation (e.g., being close to nature) were more important factors to the more experienced travelers, whereas motivations such as stimulation, personal development, relationship (security), self-actualization, nostalgia, romance, and recognition had a higher priority for the less experienced ones. Importantly, a core of travel motivation factors including escape, relaxation, relationship enhancement, and self-development seem to comprise the central backbone of motivation for all travelers.

Item ID: 6740
Item Type: Article (Refereed Research - C1)
Keywords: life-cycle; patterns; segmentation; tourist motivation; travel careers
ISSN: 1552-6763
Date Deposited: 24 Mar 2010 02:29
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150606 Tourist Behaviour and Visitor Experience @ 100%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900302 Socio-Cultural Issues in Tourism @ 100%
Citation Count from Scopus Scopus 112
Downloads: Total: 9
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