Developing a framework for assessing visitors responses to Chinese cities

Pearce, Philip L., Wu, Yongzhi, and Son, Aram (2008) Developing a framework for assessing visitors responses to Chinese cities. Journal of China Tourism Research, 4 (1). pp. 22-44.

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Abstract

Using five dominant themes from the Uterature on evaluating places, this study builds a framework to assess and present visitors' responses to Chinese cities. The component parts of the framework include views of visitors as wayfinders, image assessors, spenders, users, and performers. Methods to assess and present visitor responses involve survey research, sketch mapping methodology, and the collection of stories and critical incidents. The approach builds a comprehensive view of cities using methods-based triangulation. The procedures and the presentation techniques are illustrated with ongoing work in the city ofXi'an, and the initial evaluation of the framework is described. The wider use of comparative assessments of visitors' responses to Chinese cities is suggested.

Item ID: 6542
Item Type: Article (Refereed Research - C1)
Keywords: cities; visitor response; benchmarking; sketch maps; storytelling
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ISSN: 1938-8179
Date Deposited: 23 Mar 2010 01:19
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150606 Tourist Behaviour and Visitor Experience @ 100%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900302 Socio-Cultural Issues in Tourism @ 100%
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