Eagle, Lynne, Farr, Marina, and Hay, Rachel (2016) NESP Project 2.1.3: progress update for harnessing the science of social marketing and behaviour change for improved water quality in the GBR: an action research project. In: Office of the Great Barrier Reef Webinar Series. pp. 1-31. From: Office of the Great Barrier Reef Webinar Series, 10 April 2016, Brisbane, QLD, Australia.

Preview

PDF (Presentation) - Presentation Download (658kB) | Preview

Abstract

The webinar provides an overview of the first phase of data collection for the NESP Project 2.1.3 which focuses on Harnessing the science of social marketing and behaviour change for improved water quality in the GBR. It is an action research project in that results from early stages of research are used to change programme design for the next period – right across the three years of the project.

Item ID:	48983
Item Type:	Conference Item (Presentation)
Related URLs:	Organisation
Date Deposited:	23 Aug 2017 03:23
FoR Codes:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150502 Marketing Communications @ 100%
SEO Codes:	91 ECONOMIC FRAMEWORK > 9104 Management and Productivity > 910403 Marketing @ 100%
Downloads:	Total: 97 Last 12 Months: 8
	More Statistics