Eagle, Lynne, and Dahl, Stephan (2015) Online direct to consumer information provision: readability analysis suggests a failure to communicate. In: Proceedings of ICORIA 2015: 14th International Conference on Research in Advertising. pp. 1-10. From: ICORIA 2015: 14th International Conference on Research in Advertising, 3-4 July 2015, London, UK.

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Abstract

To help people manage their health and well-being, a greater understanding of the way commercial and non-commercial information is obtained and used in decisionmaking. We identify three areas of concern: theoretical foundations in this area are weak and primarily descriptive; assumptions regarding the use of Internet-based sources may not be valid and the majority of material is written in complex language that prevents a large percentage of people understanding it, impacting on their ability to make optimum health-related decisions. This study aims to enhance knowledge of key aspects of the areas, thereby helping to inform practice and policy debate.

Item ID:	42152
Item Type:	Conference Item (Research - E1)
Related URLs:	Publisher
Date Deposited:	06 Jan 2016 03:53
FoR Codes:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150502 Marketing Communications @ 100%
SEO Codes:	91 ECONOMIC FRAMEWORK > 9104 Management and Productivity > 910403 Marketing @ 100%
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