Eagle, Lynne (2015) Introduction to marketing ethics. In: Eagle, Lynne, and Dahl, Stephan, (eds.) Marketing Ethics and Society. Sage, London, UK, pp. 1-28.

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Abstract

[Extract] In this chapter we will discuss:

•The changing nature of ethical criticism of marketing over time

•The scope of ethics overall, business ethics and marketing ethics

•The relationship between ethics, religious beliefs and values

•The relationship between ethical and legal or regulatory actions

•The range of ethical challenges facing marketeers

•Key theories and frameworks that can be used to make ethical decisions

Item ID:	41306
Item Type:	Book Chapter (Research - B1)
ISBN:	978-1-4462-9662-2
Related URLs:	http://researchonline.jcu.edu.au/41305/
Additional Information:	The book in which this chapter appears can be found at the link in the Related URLs field.
Date Deposited:	06 Jan 2016 01:49
FoR Codes:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150503 Marketing Management (incl Strategy and Customer Relations) @ 100%
SEO Codes:	91 ECONOMIC FRAMEWORK > 9104 Management and Productivity > 910403 Marketing @ 100%
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