Shopping in Cairns: a fourth element in backpacker destination marketing?
Coghlan, Alexandra, and Prideaux, Bruce (2007) Shopping in Cairns: a fourth element in backpacker destination marketing? In: Proceedings of the 17th Annual CAUTHE Conference. From: CAUTHE 2007: Tourism - Past Achievements, Future Challenges, 11-14 FEB 2007, Sydney, NSW, Australia.
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Cairns' destination imagery is characteristically built around three elements: (i) its proximity to the Wet Tropics World Heritage Area and Great Barrier Reef World Heritage Area, (ii) its status as an international gateway, and (iii) its reputation as a backpacker "Mecca", providing opportunities to make new friends and have a good time. The role of shopping as an attraction in Cairns, on the other hand, has not been fully understood. And yet, Tourism Queensland has identified shopping for pleasure as the most commonly engaged in activity by backpackers visiting North Queensland. Furthermore, previous research has found that visitors often spend more money on shopping than on food, lodging or other entertainment.
|Item Type:||Conference Item (Refereed Research Paper - E1)|
|Keywords:||shopping; backpackers; destination marketing; tourist activities; tourist motivations|
|Date Deposited:||16 Oct 2009 05:00|
|FoR Codes:||15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150604 Tourism Marketing @ 100%|
|SEO Codes:||90 COMMERCIAL SERVICES AND TOURISM > 9098 Environmentally Sustainable Commercial Services and Tourism > 909899 Environmentally Sustainable Commercial Services and Tourism not elsewhere classified @ 100%|